Dover – The Delaware Office of Highway Safety (OHS) will again team up with NASCAR driver J.J. Yeley at the Monster Mile next weekend (September 28-30) to remind fans to Drive Sober and Arrive Alive. This time Yeley will pull a double duty and drive the #27 Nationwide car with Go Canada Motorsports (GCMI) on Saturday and then on Sunday drive the #36 Tommy Baldwin Racing (TBR) car for the Sprint Cup race. Yeley will be promoting the Drive Sober message all race weekend with OHS at various events and activities in the Monster Mile Fan Zone including t-shirt giveaways for participants of the Tipsy Tricycle, and signing autographs at the OHS booth.
“OHS is very excited to partner with J.J again to promote the Drive Sober message,” said Jana Simpler, Director of the Office of Highway Safety. “He is a great spokesperson for this partnership and we thank new partners Tommy Baldwin Racing and Go Canada Motorsports for helping us spread the message to the NASCAR fan base and creating more buzz among the audience we are trying to reach with this message.”
OHS & Yeley have a full schedule of fan activities including the OHS exhibit in the Monster Mile Fan Zone all weekend long. OHS staff will be giving out t-shirts to those who attempt to ride the Tipsy Tricycle around an obstacle course while wearing DUI goggles that simulate impairment. All those 21 years and older are invited to participate. Fans can watch Yeley demo the Tipsy Trike on Trackside, hosted by Krista Voda, on SPEED TV Friday night.
Saturday Yeley will debut the # 27 Drive Sober. Arrive Alive DE Chevrolet with GCMI in the ‘OneMain Financial 200’ NASCAR Nationwide Series race. After the race Yeley will meet up with fans again in the Dover Downs Casino Colonnade to sign autographs from 7:30 p.m. to 8:30 p.m. Special giveaways will be available to fans.
Then Sunday, Yeley will be back in the FanZone to sign autographs from 9:30 a.m. – 11:00 a.m. and then race fans around the Tipsy Tricycle course before jumping into the #36 Drive Sober. Arrive Alive DE Chevrolet with TBR in the ‘AAA 400’ NASCAR Sprint Cup Series race.
The partnership between OHS and J.J. Yeley began at the 2011 Dover May race where Yeley was a guest speaker at the 10th Anniversary kick off of the Click It or Ticket campaign to promote seat belt use.
“J.J. has been such a great supporter of traffic safety and we really enjoy working with him to promote our campaigns at both the spring and fall races at the Monster Mile,” said Alison Kirk, Community Relations Officer for OHS. “Having the opportunity to work with TBR and GCMI to bring our messages to such a large audience and to really get the fans involved in the activities is what this is all about. We hope to continue to partner with J.J. and NASCAR teams in the future to keep spreading traffic safety messages.”
For a full list of OHS race weekend activity visit www.ohs.delaware.gov/pdfs/2012/2012_Monster_Mile_Fall_Race_Weekend_Schedule.pdf or follow OHS on Twitter at www.twitter.com/DEHighwaySafe and J.J. Yeley at www.twitter.com/jjyeley1 and Like OHS on Facebook www.facebook.com/ArriveAliveDE and J.J. Yeley Offical Facebook Page at https://www.facebook.com/pages/JJ-Yeley-Official/188904204467053. For OHS Drive Sober campaign updates visit www.DUIrealtime.com.
About Tommy Baldwin Racing: NASCAR Sprint Cup Series (NSCS) Crew Chief Tommy Baldwin formed Tommy Baldwin Racing (TBR) in 2009. Baldwin utilized a declining economy to open a NSCS team with a stringent budget. The team worked to build to full-time competition, and by the 2011 season, the team’s third season, TBR competed in every race and locked the No. 36 Chevrolet in the top-35 in NSCS Owner Points. Dave Blaney drove the No. 36 Chevrolet to TBR’s highest finish of third in the October 2011 event at Talladega Superspeedway. TBR also fielded a second car for select races in the past two seasons with multiple drivers.
Based in Mooresville, N.C., TBR will compete in the NSCS in 2012 with NASCAR veterans David Reutimann and Dave Blaney. The team will also compete in the NASCAR Nationwide Series with Ryan Blaney, Bobby Santos and Ryan Truex.
For more information on Tommy Baldwin Racing, visit tommybaldwinracing.com or follow us on Facebook, facebook.com/TBR.HBR, and Twitter, twitter.com/TBR_Racing
About GC Motorsports International: GC Motorsports Inc was formed in 2011 when Canadian businessman Steve Meehan purchased the assets of the #27 NASCAR Nationwide Series team that had previously competed under both the names Brewco Motorsports and GCMI. The team collectively has over 800 series starts, 10 wins, 70 top fives, and 183 top ten finishes. Since 1995 the team has featured drivers such as Greg Biffle, David Ragan, Bobby Labonte, Jamie McMurray, Michael Waltrip, Ken Schrader, Ward Burton, Scott Wimmer, Casey Atwood, Johnny Sauter, Nelson Piquet Jr. and Robby Gordon.
For more information on GC Motorsports, email Matt Crews at firstname.lastname@example.org.
Related Topics: Arrive Alive • Drive Sober • dui • highway safety • Monster Mile • NASCAR • traffic safety
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