DOVER, Del. – The Delaware Office of Highway Safety and Dover International Speedway have announced a new partnership that will see the state office become the title sponsor for the newly branded “Drive Sober 150” NASCAR K&N Pro Series East race, which takes the green flag at 4:45 p.m. on Friday, Sept. 27.
Throughout the Sept. 27-29, 2013 race weekend at the Monster Mile, the Delaware Office of Highway Safety (OHS) will promote traffic safety, with a special focus on the dangers of impaired driving and the importance of not getting behind the wheel while under the influence.
“This fall we are excited to expand our Drive Sober campaign with the sponsorship of the NASCAR K&N Pro Series East race,” said Jana Simpler, director for the Office of Highway Safety. “Our partnerships with Dover International Speedway and NASCAR teams have helped to share our messaging with a dynamic audience we otherwise could not have reached on our own. We are thankful for the partnerships and support we receive from the Speedway and the racing community.”
The OHS presence isn’t a new one at the Speedway, as it has been a track partner with a large interactive exhibit in the track’s FanZone on race weekend, promoting everything from the importance of buckling your seat belt to driving sober. Planned activities at the race this year include driver autograph sessions, a Designated Driver tent, games using fatal vision goggles and much more.
The Delaware Office of Highway Safety has also previously served as the primary sponsor on J.J. Yeley’s No. 36 Tommy Baldwin Racing (TBR) Chevrolet, and will continue to partner with TBR in the “AAA 400” NASCAR Sprint Cup Series race on Sept. 29. OHS is also expanding its partnerships to include primary sponsorship of Ben Kennedy in the No. 96 Ben Kennedy Racing Chevrolet for the “Drive Sober 150” NASCAR K&N Pro East Series race, and Regan Smith in the No. 7 JR Motorsports Chevrolet for the Sept. 28 NASCAR Nationwide Series race.
“We’re thrilled to have the Delaware Office of Highway Safety promoting this very important message throughout race weekend,” said Michael Tatoian, executive vice president and COO of Dover Motorsports, Inc. “The Office of Highway Safety does so much great work in our state to make our roadways safer, and the ‘Drive Sober 150’ gives them the chance to spread that message on a national level too.”
The Friday, Sept. 27 “Drive Sober 150” presented by the Delaware Office of Highway Safety NASCAR K&N Pro Series East race kicks off a tripleheader weekend of action at the Speedway, followed by the Saturday, Sept. 28 NASCAR Nationwide Series race and Sunday, Sept. 29 “AAA 400” NASCAR Sprint Cup Series race, the third event in the 10-race Chase for the NASCAR Sprint Cup.
For tickets or more information, call 800-441-RACE or visit DoverSpeedway.com. You can also keep up with the Monster Mile at Facebook.com/DoverInternationalSpeedway or on Twitter at @MonsterMile. Follow OHS on Twitter @DEHighwaySafe or on Facebook.com/ArriveAliveDE.Related Topics: Dover International Speedway • Dover Motorsports • Drive Sober • Drive Sober 150 • Monster Mile • NASCAR • traffic safety
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