The Delaware Office of Highway Safety Increases Enforcement for National Distracted Driving Awareness Month

DOVER, Del. (April 4, 2023)The Delaware Office of Highway Safety is partnering with local and state law enforcement agencies across Delaware from April 1st – 30th  to conduct high visibility enforcement and support several mobilization initiatives during National Distracted Driving Awareness Month such as the Delaware State Police “Drive to Save Lives” initiative that took place Saturday, April 1st through Monday, April 3rd, 2023. This mobilization brought together multiple law enforcement agencies from Florida to Maine to focus patrols up and down the I-95 corridor, which aimed at keeping motorists safe and reducing fatalities on our roadways.

In 2022, there were 165 traffic fatalities on Delaware roads, tying a record high year set in 1988. Distracted driving crashes are often underreported.  But data shows that in Delaware, between 2018 and 2022, there were 9,860 crashes, 90 serious injuries, and 25 fatalities involving distracted driving on our roadways.

Nationally, according to NHTSA, nearly 32,483 people died in distraction-affected crashes over the ten-year period from 2011 to 2020. In 2020, there were 3,142 deaths linked to driver distraction, or 8% of all motor-vehicle crash fatalities. This is an increase of 23 fatalities compared to 2019.

According to NHTSA research from 2017, young drivers 16 to 24 years old have been observed often using their cell phones to talk, text, and scroll through social media while driving at higher rates than older drivers since 2007. In 2020, 7% of drivers 15 to 20 years old involved in fatal crashes were reported as distracted.

“Distracted driving is one of the leading contributing factors to the increasing trends in fatalities on Delaware roads today,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “People know texting and driving is dangerous and often illegal, but they do it anyway, and it puts others at risk. Beginning April 1st, drivers will see increased law enforcement efforts, as officers will be stopping and ticketing anyone who is caught texting and driving.”

In addition to the increased enforcement efforts, OHS is spreading awareness to Delawareans statewide through a mix of paid advertising, social media, public relations, and grassroots efforts including partnerships with restaurants and insurance companies across the State to help provide education materials and spread the message to avoid driving distracted.  

Drive Safe Every Trip

The Delaware Office of Highway Safety urge drivers to put their phones away when behind the wheel. If you need to text, pull over and do not drive while doing so. If you are the driver, follow these steps for a safe driving experience:

  • If you are expecting a text message or need to send one, pull over and park your car in a safe location. Once you are safely off the road and parked, it is safe to text.
  • Ask your passenger to be your “designated texter.” Allow them access to your phone to respond to calls or messages.
  • Do not engage in social media scrolling or messaging while driving.
  • Cell phone use is habit-forming. Struggling to not text and drive? Activate your phone’s “Do Not Disturb” feature, or put your phone in the trunk, glove box, or back seat of your vehicle until you arrive at your destination.

For more information on the campaign, statistics, and education on Distracted Driving, visit www.ArriveAliveDE.com/Be-Alert.

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com. Follow OHS on the Delaware Office of Highway Safety website, Facebook, Twitter, Instagram, and TikTok.

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Media Contact:
Delaware Office Of Highway Safety
Jason Coleman
jason.coleman@delaware.gov  
302-744-2743 (office)
302-943-7293 (cell)

 

 


DelDOT Reminds Motorists to Slow Down & Pay Attention During National Work Zone Awareness Week

From left to right: Jana Tidwell from AAA Mid-Atlantic, Delaware State Police Sergeant Heather Pepper, Lieutenant Governor Bethany Hall-Long, Daria Benson and family (DelDOT), Tom Neubauer (Kiewit), Jason Sacco (DelDOT), Sarah Powell and family (DelDOT), Secretary of Transportation Nicole Majeski at NWZAW event in Wilmington

The Delaware Department of Transportation (DelDOT) encourages everyone to take part in National Work Zone Awareness Week (NWZAW), April 11, 2022, through April 15, 2022, and to wear orange on Go Orange Day, April 13 as a reminder to use always caution and drive carefully in and around work zones.

On Monday, Secretary of Transportation Nicole Majeski, Lieutenant Governor Bethany Hall-Long, representatives from AAA Mid-Atlantic, the Delaware State Police, and Kiewit gathered in Wilmington adjacent to the I-95 Restore the Corridor work zone to remind motorists the importance of slowing down and paying attention when traveling through work zones. The theme of this year’s campaign: Drive Like Your Family Works Here. If we all work together, we can achieve zero deaths on our roads and in our work zones.

“Keeping our work zones safe is a collective effort,” said Lieutenant Governor Bethany Hall-Long. “Together by minimizing distractions, reducing our speed, and obeying posted signs while driving through work zones we can save lives. Keeping our roads, highways, and bridges safe should be all our DelDOT crews are focused on. They should not have to worry about whether or not they’ll make it home for dinner.”

“On any given day, we have hundreds of DelDOT employees and contractors working on our roadways making improvements to keep you safe. We also have our toll collectors working in the middle of our busiest roadways serving our customers 24 hours a day, 7 days a week,” said Secretary of Transportation Nicole Majeski. “This year’s theme is Drive Like Your Family Works Here. So please when you see a construction sign, our employees working along the roadway or going through our toll booths, slow down and Drive Like Your Family Works Here because we don’t ever want to lose a member of our DelDOT Family.”

April 13, 2022 starting at 10:00 am, Secretary of Transportation Nicole Majeski and representatives from the Delaware Office of Highway Safety and Mumford & Miller Construction will gather for another NWZAW event at American Legion #28 at 31768 Legion Road in Millsboro, Delaware.

Honor the families who have lost loved ones in work zone crashes on Go Orange Day Wednesday, April 13, 2022, and when passing through the Newark, Biddles, and Dover Toll Plazas or driving over the Indian River Inlet Bridge (Charles Cullen Bridge) remember the lights shine orange during April as a reminder of the role we all play in work zone safety.

NWZAW is held in April each year at the traditional start of the construction season when the number of works on our nation’s roadways increases. NWZAW began in 1999 when the Federal Highway Administration (FHWA), the American Traffic Safety Services Association (ATSSA), and the American Association of State Highway and Transportation Officials (AASHTO) signed a Memorandum of Agreement pledging to increase public awareness of work zone safety issues through a national media campaign. Since then, awareness has continued to grow, with state agencies and other organizations sponsoring high-visibility education and outreach initiatives.

Discover other actions DelDOT is taking to eliminate fatalities and serious injuries on Delaware’s roadways with the Delaware Strategic Highway Safety Plan. Click here to access this multi-agency approach that utilizes education, enforcement, engineering, and emergency medical service strategies, or visit DelDOT.gov.


I-95 Drive to Save Lives & Drive to Save Lives across Delaware – April 9th to 10th, 2021

Delaware- In 2014 the International Association of Chiefs of Police (IACP) initiated the “Drive to Save Lives” campaign to reduce deaths on U.S. highways. The campaign targeted distracted and impaired driving, speeding, the use of seatbelts and the unsafe driving behaviors of operators of large trucks and buses. A combination of education and awareness, partnering with other agencies, and high-visibility traffic enforcement were used to achieve the campaign goals. These successful efforts gave the IACP a desire to continue the campaign annually.

Delaware State Police have coordinated the “Drive to Save Lives” efforts at least once a year, specifically on Delaware’s portion of I-95 for the past several years. Working alongside DSP there are 14 other participating state police and highway patrol agencies that patrol portions of I-95. Over the past four years DSP has taken their campaign coordination efforts a step further. In 2017, DSP began requesting other Delaware law enforcement agencies having patrol-related duties to be included in the campaign. As a result, numerous agencies throughout the state have been participating in this campaign. This year is proving to become the greatest teamwork effort with at least 30 Delaware municipal agencies slated to participate in the April 9th and 10th campaign.

Delaware’s Office of Highway Safety has continued to be a supporter of the “Drive to Save Lives” campaign. All law enforcement agencies, along with the Office of Highway Safety, are looking forward to working together during April’s campaign. With the Office of Highway Safety’s assistance, Delaware’s participating law enforcement agencies are better able to supply personnel for these high-visibility patrols.

The Delaware Office of Highway Safety is pleased to support the Delaware State Police and municipal agencies from across the state in the “Drive to Save Lives” initiative. This is an opportunity for Delaware to participate in a nationwide event, focusing on multiple highway safety priorities, using data-driven enforcement methods and education to decrease the high-risk behaviors of drivers. These partners are committed to decreasing fatalities and serious injuries on our roadways and it’s initiatives like this that can help us achieve that goal,” Sarah Cattie, Traffic Safety Program Manager, Delaware Office of Highway Safety.

The Delaware State Police will be coordinating the I-95 effort, as well as the portion of the campaign that extends to other roadways throughout the state. DSP will be patrolling the state’s main corridors, while the municipal agencies will be patrolling their specific jurisdictions. The team of agencies will be highly motivated to perform traffic stops, educate operators, and issue citations. The ultimate goal is to provide education and enforcement that will lead to a decrease in the number of crashes throughout Delaware not only on April 9th and 10th, but into the future.

The Delaware State Police are proud to partner with our allied agencies around the State in the 2021 Drive to Save Lives campaign.  While utilizing education and proactive enforcement strategies, Troopers will engage motorists each day with the intention to enhance driver safety and reduce fatal and serious injury collisions.   Along with our highway safety partners, we are dedicated to this nationwide effort and to our shared goals of keeping Delawareans and our visitors safe.”  Colonel Melissa Zebley, Superintendent of the Delaware State Police

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow the Delaware Office of Highway Safety on ArriveAliveDE.com, Facebook, Twitter, Instagram, and Snapchat.


Delaware Office Of Highway Safety Launches “Be Alert And Arrive Alive” Distracted Driving Campaign

DELAWARE OFFICE OF HIGHWAY SAFETY LAUNCHES

“BE ALERT AND ARRIVE ALIVE” CAMPAIGN DURING

NATIONAL DISTRACTED DRIVING AWARENESS MONTH

Integrated campaign strategy leverages the reach and influence of Delaware businesses, community partners, and law enforcement to maximize distracted driving awareness 

DOVER, Del. (April 8, 2021)The Delaware Office of Highway Safety (OHS) is leveraging the momentum of National Distracted Driving Awareness Month (April) to launch the new “Be Alert and Arrive Alive” campaign focused on motivating Delawareans to stop activities behind the wheel that contribute to one of the leading causes of crashes in the state. According to the most recent data available from the National Highway Transportation Safety Administration (NHTSA), distracted driving resulted in 3,142 fatalities nationwide in 2019, a ten percent increase from 2018 indicating that distracted driving is a growing traffic safety problem.  Distracted driving is as dangerous, if not more dangerous, than drinking and driving. A NHTSA study found that texting while driving is six times more likely to cause a crash than driving under the influence. While the campaign aims to motivate safer behavior among all drivers, OHS is specifically targeting a significant population of distracted driving offenders: males ages 16 to 24 in urban and rural areas of the state. To further gain the attention of this critical audience, communications will focus on putting the dangers of distracted driving and drunk driving on equal footing. But make no mistake: It isn’t just young people who are driving distracted, since drivers in other age groups don’t lag far behind.

“By driving distracted, you’re losing valuable seconds that you may need to avoid a close call or deadly crash,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “Unfortunately, many people don’t consider distracted driving anywhere near as dangerous as drinking and driving. But OHS wants to correct this misconception to drive home the point of this campaign and help people realize just how serious distracted driving is. The number of distractions is growing all the time, and the consequences of both impaired driving and smartphone use behind the wheel can result in deaths and serious injuries.”

The OHS distracted driving campaign will correspond with two special enforcement periods (April 2–22 and July 15–Aug. 19) being implemented by state and local law enforcement in 2021. OHS is collaborating with several businesses such as cellphone providers, mechanics and gas/convenience stores, and community partners to help deliver the distracted driving awareness message to the public and deliver key messaging directly to the targeted young-male audience. OHS’s campaign strategy will utilize a comprehensive list of communications tactics including digital advertising, paid and organic social media, public relations, grassroots outreach, and the creation of communication toolkits for partnering businesses and organizations. Also, if pandemic guidelines allow, OHS hopes to engage safely with Delawareans at public events during the summer enforcement period.

“Now more than ever, we are faced every day with choices. Some are simple, some more complex. The choices you make when you get in your vehicle should be easy. Make a conscious effort to put your phone down and buckle up when you’re ready to drive. By making this choice, you are choosing to protect yourself and those you care about,” Sarah Cattie, Distracted Driving Program Manager, Delaware Office of Highway Safety.

2020 Distracted Driving Delaware Statistics*

  • 37% of drivers involved in distracted driving crashes were between the ages of 20 and 29, with 63% of those being males.
  • 43% of distracted driving crashes resulted in injuries; 12 distracted-driving-related deaths occurred resulting in 11% of the overall fatalities for 2020.
  • Distracted driving crashes occurred most often between the hours of 2 p.m. and 5 p.m. with Saturday having the highest number of crashes.
  • It takes your brain 13 seconds before it refocuses on the road after looking at a cellphone.
  • If a person takes their eyes off the road for just 5 seconds while driving at just 30 mph, the vehicle will travel approximately 75 yards in an unsafe “distracted” situation.

*Please note, there are pending investigations for 2020 and these are not final statistics for 2020. They are generated from the most recent data available at the time of this press release.

OHS encourages drivers to use the 5-Second Rule Tool, available here, to help them visualize how far their vehicle will travel at any given speed during “just a glance” at a cellphone, radio display, GPS, etc.

Distractions to Avoid

  • Texting or talking on a handheld phone (including speakerphone)
  • Searching for items in a purse or wallet
  • Checking the GPS
  • Watching a crash on the side of the road
  • Changing the radio or music selection
  • Talking with passengers
  • Reaching for an item that has fallen on the floor

According to OHS, the best rule to follow is to prepare everything, from silencing your cellphone to adjusting temperature levels, seat position, and mirrors before getting behind the wheel or starting the engine to prevent distracting temptations.

Key Enforcement Locations

OHS will fund distracted driving enforcement across the state during the special enforcement periods.  An emphasis will be placed on the key locations listed below.

  • DE-4 Newark/Christiana area (between Marrows Road and DE-58)
  • US-40 Bear area (between DE-72 and DE-7)
  • DE-24 Laurel area (between Shiloh Church Road and Curley Drive)
  • Georgetown (town limits)
  • DE-1 Lewes/Rehoboth area (DE-1/Wescoats Road between Savannah Road and Rehoboth Avenue split)

For more information on the campaign, statistics, and education on eliminating distracted driving risks, visit ArriveAliveDE.com/Be-Alert/. 

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow the Delaware Office of Highway Safety on ArriveAliveDE.com, Facebook, Twitter, Instagram, and Snapchat.


OHS’s Safe Family Holiday and SoberLift Launch

Campaigns reinforce increased dangers associated with holiday driving during one of the busiest travel times of the year and the importance of safe driving behaviors

DOVER, Del. (Nov. 26, 2019)The Delaware Office of Highway Safety (OHS) has announced the launch of its new Safe Family Holiday Campaign with a kick-off event on Monday, November 25. The campaign, which runs through Wednesday, January 1, 2020, reinforces the importance of safe driving habits during one of the busiest travel times of the year. Through a combination of tactics – high visibility enforcement, traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and other traffic safety partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.

“Thanksgiving through New Year’s Day is one of the most dangerous periods on Delaware roadways with drivers, passengers, and pedestrians being seriously or fatally injured in crashes,” said Director Kim Chesser, OHS. “Our Safe Family Holiday campaign is a creative awareness, educational, and enforcement campaign that reminds Delawareans of what makes holiday travel so dangerous. Most importantly, it also encourages everyone to drive sober, walk smart, slow down, buckle up and put the phone down. OHS, along with our traffic safety partners, want to bring everyone home safe this holiday season.”

In order to view yesterday’s press event and kick-off for the Safe Family Holiday campaign and SoberLift program launch, please click below:

Safe Family Holiday Statewide Events

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage those in attendance to pledge responsible driving during the holidays.

  • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
  • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas In Smyrna at the Smyrna Opera House in Smyrna, Delaware
  • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
  • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
  • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

Thanksgiving 2019 SoberLift Program – Statewide

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a safe ride during that period. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

“Thanksgiving Eve is one of the biggest drinking nights of the year, thus making it one of the most dangerous nights,” adds Chesser. “We want to make sure that everyone arrives alive to their Thanksgiving and post-Thanksgiving celebrations. This is why we are reactivating SoberLift statewide and strongly urge those out celebrating to plan ahead and take advantage of this program.”

Thanksgiving Eve DUI Checkpoint

The Office of Highway Safety is coordinating the 2019 Thanksgiving Eve Checkpoint Strikeforce in each county statewide on November 27, from 10 PM to November 28, at 2 AM. The initiative will reinforce the Safe Family Holiday enforcement and educational campaigns to keep impaired drivers off our roads. Delaware State Police and local law enforcement will be conducting DUI checkpoints in all three counties in the following locations:

  • New Castle County – RT 72 in Newark
  • Kent County – South State Street in Dover
  • Sussex County – SR 1 in Rehoboth Beach 

Safe Family Holiday Enforcements

The annual Safe Family Holiday enforcement period will be ongoing throughout the state from November 25 to January 1 with Delaware State Police and local law enforcement agencies focusing on impaired driving, speed, pedestrian safety, occupant protection, and distracted driving.

Statistics

Recent statistics emphasize why OHS is focusing on these core areas of travel safety during this campaign.

  • DUIs: From January 1 to November 21, 2019, the state of Delaware has seen 3,722 arrests and 18 fatalities related to impaired driving.
  • Speeding: Last year (2018) Delaware had 34 fatalities related to speed.
  • Pedestrians: Over the past 5 years, 145 pedestrians have been killed in traffic crashes; in 2018, 24 pedestrians were killed in crashes on Delaware roadways.
  • Failure to use seatbelts: Last year (2018) 53% of fatalities were unbuckled. 

*The number of daily codes, available between 4 p.m. and 2 a.m., will be limited.

You can follow the Delaware Office of Highway Safety by clicking on:

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Contact: Cynthia Cavett, Marketing Specialist II & Public Information Officer, Office of Highway Safety | (302) 744-2743 or Cynthia.Cavett@Delaware.Gov.

 

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.