OHS’s Safe Family Holiday and SoberLift Launch

Campaigns reinforce increased dangers associated with holiday driving during one of the busiest travel times of the year and the importance of safe driving behaviors

DOVER, Del. (Nov. 26, 2019)The Delaware Office of Highway Safety (OHS) has announced the launch of its new Safe Family Holiday Campaign with a kick-off event on Monday, November 25. The campaign, which runs through Wednesday, January 1, 2020, reinforces the importance of safe driving habits during one of the busiest travel times of the year. Through a combination of tactics – high visibility enforcement, traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and other traffic safety partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.

“Thanksgiving through New Year’s Day is one of the most dangerous periods on Delaware roadways with drivers, passengers, and pedestrians being seriously or fatally injured in crashes,” said Director Kim Chesser, OHS. “Our Safe Family Holiday campaign is a creative awareness, educational, and enforcement campaign that reminds Delawareans of what makes holiday travel so dangerous. Most importantly, it also encourages everyone to drive sober, walk smart, slow down, buckle up and put the phone down. OHS, along with our traffic safety partners, want to bring everyone home safe this holiday season.”

In order to view yesterday’s press event and kick-off for the Safe Family Holiday campaign and SoberLift program launch, please click below:

Safe Family Holiday Statewide Events

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage those in attendance to pledge responsible driving during the holidays.

  • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
  • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas In Smyrna at the Smyrna Opera House in Smyrna, Delaware
  • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
  • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
  • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

Thanksgiving 2019 SoberLift Program – Statewide

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a safe ride during that period. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

“Thanksgiving Eve is one of the biggest drinking nights of the year, thus making it one of the most dangerous nights,” adds Chesser. “We want to make sure that everyone arrives alive to their Thanksgiving and post-Thanksgiving celebrations. This is why we are reactivating SoberLift statewide and strongly urge those out celebrating to plan ahead and take advantage of this program.”

Thanksgiving Eve DUI Checkpoint

The Office of Highway Safety is coordinating the 2019 Thanksgiving Eve Checkpoint Strikeforce in each county statewide on November 27, from 10 PM to November 28, at 2 AM. The initiative will reinforce the Safe Family Holiday enforcement and educational campaigns to keep impaired drivers off our roads. Delaware State Police and local law enforcement will be conducting DUI checkpoints in all three counties in the following locations:

  • New Castle County – RT 72 in Newark
  • Kent County – South State Street in Dover
  • Sussex County – SR 1 in Rehoboth Beach 

Safe Family Holiday Enforcements

The annual Safe Family Holiday enforcement period will be ongoing throughout the state from November 25 to January 1 with Delaware State Police and local law enforcement agencies focusing on impaired driving, speed, pedestrian safety, occupant protection, and distracted driving.

Statistics

Recent statistics emphasize why OHS is focusing on these core areas of travel safety during this campaign.

  • DUIs: From January 1 to November 21, 2019, the state of Delaware has seen 3,722 arrests and 18 fatalities related to impaired driving.
  • Speeding: Last year (2018) Delaware had 34 fatalities related to speed.
  • Pedestrians: Over the past 5 years, 145 pedestrians have been killed in traffic crashes; in 2018, 24 pedestrians were killed in crashes on Delaware roadways.
  • Failure to use seatbelts: Last year (2018) 53% of fatalities were unbuckled. 

*The number of daily codes, available between 4 p.m. and 2 a.m., will be limited.

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

Contact: Cynthia Cavett, Marketing Specialist II & Public Information Officer, Office of Highway Safety | (302) 744-2743 or Cynthia.Cavett@Delaware.Gov.

 

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.


Office of Highway Safety Kicks Off New Safe Family Holiday Campaign & Reactivates SoberLift

Media Advisory: 

November 22, 2019

Initiative reinforces the importance of safe driving behaviors

during one of the busiest times of the year

WHAT:

The Delaware Office of Highway Safety (OHS) is launching its new Safe Family Holiday Campaign, as well as reactivating the SoberLift initiative ahead of Thanksgiving weekend.

Through a combination of tactics – traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and statewide partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.  

WHERE:

Iron Hill Brewery

620 Justison Street

Wilmington, DE 19801

https://goo.gl/maps/8s7U5SMVc268v7BL9

WHEN:

Monday, November 25 at 11 a.m.

WHO:

Robert Coupe, Cabinet Secretary of Delaware Department of Safety & Homeland Security

Kim Chesser, Director of Delaware Office of Highway Safety

John Yeomans, Chief of Delaware Division of Alcohol and Tobacco Enforcement

Dave Ennis, Regional Program Manager of the National Highway Traffic Safety Administration

Representatives from: OHS, Delaware State Police, first responders, corporate partners, government and business leaders

Traffic Safety Carolers

MORE:

The relaunched “Safe Family Holiday” campaign coincides with OHS’s traffic enforcement period running Wednesday, November 27, 2019, through Wednesday, January 1, 2020, and focuses on responsible driving and pedestrian safety during one of the busiest travel times of the year.

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage passersby to pledge responsible driving.

    • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
    • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas in Smyrna at the Smyrna Opera House in Smyrna, Delaware
    • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
    • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
    • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a safe ride. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

For more information, please visit https://www.arrivealivede.com.

CONTACT:  Cynthia Cavett (302) 744-2743 or cynthia.cavett@delaware.gov 

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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Fatal Crashes Spike in Delaware

 

Delaware– The Delaware State Police have seen a recent spike in fatal crashes across the entire state.  In conjunction with the Delaware Office of Highways Safety, we are working together to provide our citizens with a few traffic safety reminders.

The majority of fatal crashes are attributed to some form of distracted driving.  This involves the driver failing to provide the proper time and attention to the roadway and to the task of driving.  Other high-risk behaviors of motorists include impaired driving, speeding, unsafe driving behaviors including the use of electronic devices and the failure of motorists and passengers alike to wear seat belts.

Traffic Safety Tips:

Limit distractionsUsing your cell phone, texting, and fiddling with the radio or GPS should all be done when you are at a complete stop or avoided altogether.  Give 100% of your attention to the road.

Walk Smart: Distracted walking, wearing dark clothing, and walking under the influence are common factors in pedestrian crashes in Delaware. Wear bright clothing, carry a flashlight, keep your head up and keep your eyes on the road and surrounding areas. Catch a cab or rideshare lift, or have a designated driver take you home. Walking under impairment is never worth the risk.

Slow Down:  Reducing speeds and/or maintaining safer speeds.  Avoid the fast lane if possible.  If you are in the center or far-right lanes, you are more able to maneuver away from a potentially dangerous situation than if you are in the fast lane.

Be AttentiveNever just assume that a driver is going to stop or turn. It’s better to assume they may not!  For example, when going through a red light, still look both ways to check if anyone is going to run the light.  Not only do drunk drivers often run red lights, but so do distracted drivers.

Driving Under the Influence: Whether it be driving under the influence of alcohol or drugs, impaired driving is a crime.  Before drinking, please designate a sober driver and give that person your keys. If you’re impaired, use a taxi, call a sober friend or family member, or use public transportation so you are sure to get home safely.

Wear Your Seatbelt: One of the safest choices drivers and passengers can make is to buckle up. Understand the potentially fatal consequences of not wearing a seat belt and learn what you can do to make sure you and your family are properly buckled up every time.

“The Office of Highway Safety is currently running our pedestrian, occupant protection, and distracted driving campaigns and enforcements in every county. We want the public to be aware of actions they can take to protect themselves on Delaware roadways. October is Pedestrian Safety Month. Please walk bright and walk smartly by wearing bright clothes, carrying a flashlight, and being aware when crossing Delaware’s busy roads,” Cynthia Cavett, Marketing Specialist II and Public Information Officer, Delaware Office of Highway Safety.

 

 

 

 

 

 

For more information, please visit ohs.delaware.gov, or visit us on Facebook (@HighwaysafetyDE), Twitter (@HighwaysafetyDE) and Instagram (HighwaysafetyDE).

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MEDIA CONTACTS:
Cynthia Cavett, Marketing Specialist II & Public Information Officer
Delaware Office of Highway Safety
Cynthia.Cavett@Delaware.Gov
302-744-2743

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.


Office of Highway Safety Reactivates Grassroots Initiative to Promote Pedestrian Safety Month in October

Cooperative statewide effort to reduce pedestrian

deaths and encourage safe walking habits

WILMINGTON, Del. (October 14, 2019) – In honor of Pedestrian Safety Month to meaningfully reduce pedestrian deaths across the state, Delaware Office of Highway Safety (OHS) is bringing back its grassroots pedestrian safety initiative statewide. From Monday, October 7 through Sunday, October 20, pedestrian street teams will be deployed on DART buses throughout the state with routes that travel corridors with higher occurrences of pedestrian crashes and fatalities. These street teams will educate Delawareans on safe walking habits and hand out reflectors for use.

“Data continues to show that October is the deadliest month related to crashes occurring in Delaware, with the highest occurrences of pedestrian fatalities and injuries. In addition, pedestrian crashes peak around evening rush hour from 5 to 8 p.m. This is precisely why we have decided to bring back our grassroots initiative to stress the importance of safe walking habits especially during this time frame,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “We would like to thank DART for partnering with us on such an important initiative, helping to make sure that our riders and pedestrians Walk Smart.”

Common factors in pedestrian crashes involve individuals being under the influence, distracted walking, wearing dark-colored clothing, and crossing outside of crosswalks on busy roads like Kirkwood Highway (Rt 2), DuPont Highway (US 13), and Pulaski Highway (US 40).

“OHS will continue to do its part to promote that pedestrians Walk Smart, and hope each person helps us spread our message to ensure that pedestrians arrive safely,” said Richard Klepner, Deputy Director and Pedestrian Safety Coordinator, Delaware Office of Highway Safety.

For more information, please visit ohs.delaware.gov, or visit us on Facebook (@HighwaysafetyDE), Twitter (@HighwaysafetyDE) and Instagram (HighwaysafetyDE).

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DE OHS logo

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.