Media Advisory: 

November 22, 2019

Initiative reinforces the importance of safe driving behaviors

during one of the busiest times of the year

WHAT:

The Delaware Office of Highway Safety (OHS) is launching its new Safe Family Holiday Campaign, as well as reactivating the SoberLift initiative ahead of Thanksgiving weekend.

Through a combination of tactics – traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and statewide partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.  

WHERE:

Iron Hill Brewery

620 Justison Street

Wilmington, DE 19801

https://goo.gl/maps/8s7U5SMVc268v7BL9

WHEN:

Monday, November 25 at 11 a.m.

WHO:

Robert Coupe, Cabinet Secretary of Delaware Department of Safety & Homeland Security

Kim Chesser, Director of Delaware Office of Highway Safety

John Yeomans, Chief of Delaware Division of Alcohol and Tobacco Enforcement

Dave Ennis, Regional Program Manager of the National Highway Traffic Safety Administration

Representatives from: OHS, Delaware State Police, first responders, corporate partners, government and business leaders

Traffic Safety Carolers

MORE:

The relaunched “Safe Family Holiday” campaign coincides with OHS’s traffic enforcement period running Wednesday, November 27, 2019, through Wednesday, January 1, 2020, and focuses on responsible driving and pedestrian safety during one of the busiest travel times of the year.

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage passersby to pledge responsible driving.

• • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
  • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas in Smyrna at the Smyrna Opera House in Smyrna, Delaware
  • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
  • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
  • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft^®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft^® vouchers* (maximum value of $15) for individuals who want a safe ride. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

For more information, please visit https://www.arrivealivede.com.

CONTACT:  Cynthia Cavett (302) 744-2743 or cynthia.cavett@delaware.gov 

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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Delaware– The Delaware State Police have seen a recent spike in fatal crashes across the entire state.  In conjunction with the Delaware Office of Highways Safety, we are working together to provide our citizens with a few traffic safety reminders.

The majority of fatal crashes are attributed to some form of distracted driving.  This involves the driver failing to provide the proper time and attention to the roadway and to the task of driving.  Other high-risk behaviors of motorists include impaired driving, speeding, unsafe driving behaviors including the use of electronic devices and the failure of motorists and passengers alike to wear seat belts.

Traffic Safety Tips:

Limit distractions: Using your cell phone, texting, and fiddling with the radio or GPS should all be done when you are at a complete stop or avoided altogether.  Give 100% of your attention to the road.

Walk Smart: Distracted walking, wearing dark clothing, and walking under the influence are common factors in pedestrian crashes in Delaware. Wear bright clothing, carry a flashlight, keep your head up and keep your eyes on the road and surrounding areas. Catch a cab or rideshare lift, or have a designated driver take you home. Walking under impairment is never worth the risk.

Slow Down:  Reducing speeds and/or maintaining safer speeds.  Avoid the fast lane if possible.  If you are in the center or far-right lanes, you are more able to maneuver away from a potentially dangerous situation than if you are in the fast lane.

Be Attentive: Never just assume that a driver is going to stop or turn. It’s better to assume they may not!  For example, when going through a red light, still look both ways to check if anyone is going to run the light.  Not only do drunk drivers often run red lights, but so do distracted drivers.

Driving Under the Influence: Whether it be driving under the influence of alcohol or drugs, impaired driving is a crime.  Before drinking, please designate a sober driver and give that person your keys. If you’re impaired, use a taxi, call a sober friend or family member, or use public transportation so you are sure to get home safely.

Wear Your Seatbelt: One of the safest choices drivers and passengers can make is to buckle up. Understand the potentially fatal consequences of not wearing a seat belt and learn what you can do to make sure you and your family are properly buckled up every time.

“The Office of Highway Safety is currently running our pedestrian, occupant protection, and distracted driving campaigns and enforcements in every county. We want the public to be aware of actions they can take to protect themselves on Delaware roadways. October is Pedestrian Safety Month. Please walk bright and walk smartly by wearing bright clothes, carrying a flashlight, and being aware when crossing Delaware’s busy roads,” Cynthia Cavett, Marketing Specialist II and Public Information Officer, Delaware Office of Highway Safety.

 

 

 

 

 

 

For more information, please visit ohs.delaware.gov, or visit us on Facebook (@HighwaysafetyDE), Twitter (@HighwaysafetyDE) and Instagram (HighwaysafetyDE).

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MEDIA CONTACTS:
Cynthia Cavett, Marketing Specialist II & Public Information Officer
Delaware Office of Highway Safety
Cynthia.Cavett@Delaware.Gov
302-744-2743

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

Border 2 Border National Seat Belt Initiative on May 20

Joint Effort Targets Unbuckled Motorists in Maryland, Delaware
Buckle Up, Every Seat, Every Time

FOR IMMEDIATE RELEASE
MEDIA CONTACT: 
Cynthia Cavett, Delaware Office of Highway Safety (302) 744-2743

DOVER, DE (May 15, 2019) – The Delaware Office of Highway Safety (DOHS) and the Maryland Department of Transportation Motor Vehicle Administration (MDOT MVA) are partnering with the National Highway Traffic Safety Administration (NHTSA), state and local law enforcement to kick off the annual Click It or Ticket seat belt safety campaign with Border 2 Border (B2B), a 1-day national seat belt awareness event on May 20.

“Buckling your seat belt is probably the single easiest thing you can do to protect yourself when you get in your car to drive. Delaware has a high seat belt use rate, however in 2018, 53 percent of vehicle occupants killed were unbuckled,” said Christopher Klein, Deputy Principal Assistant, Department of Safety & Homeland Security & DOHS, Acting Director.

In Delaware, 92.4 percent of drivers and front-seat passengers wear seat belts. For Maryland, 90.3 percent of drivers and front-seat passengers wear seat belts when traveling on state roadways, which is down from 92 percent in 2017. One in three occupants who die in a motor vehicle crash each year are unbelted.

“The Delaware Office of Highway Safety (DOHS) is happy to partner with the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office and agencies across the country to promote the “border-to-border” enforcement.  Law enforcement agencies in all three Delaware counties are working together to enforce Delaware’s primary laws for seat belts and child passenger safety to coincide with the national Click-It-or-Ticket initiative. It only takes 3 seconds to click it!” Sarah Cattie, DOHS Occupant Protection Program Manager.

Law enforcement across the region will join a multi-state seat belt enforcement effort on May 20 to initiate the Border 2 Border (B2B) 2019 initiative which includes a four-hour enforcement crackdown in each state. Local and national ads will run on billboards, television, radio and online through early June to generate awareness of this stepped-up enforcement.

“The 3 seconds it takes to buckle your seat belt could save your life,” said Christine Nizer, MDOT Motor Vehicle Administrator and Governor Larry Hogan’s Highway Safety Representative. “The driver sets the example – we’ve found that passengers are much more likely to buckle up if the driver does.”

Unbuckled passengers can become projectiles in a crash, causing serious or fatal injuries to others in the car. In 2018, only 70 percent of back seat occupants in cars, SUVs, and pick-up trucks were buckled up in Maryland.

“Highway safety is one of the most important issues we face daily,” said Colonel William M. Pallozzi, Superintendent of the Maryland State Police. “As we work to reduce crash deaths and injuries in our state and region, troopers will increase their vigilance, focusing especially on motorists violating the seat belt law.”

It’s the Law!
In Delaware: Driver will be cited for anyone in the car not wearing a seat belt or properly restraining a child. This is a primary offense. The penalty is $25 but with court costs and fees, the ticket will be $83.50.
 
In Maryland: Every driver and passenger must wear a seat belt. Children under the age of eight must be in a proper booster or child safety seat. Each person not buckled will receive an $83 citation.

About the Delaware Office of Highway Safety (DOHS)
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

About the Maryland Department of Transportation Motor Vehicle Administration (MDOT MVA)
Learn more about the Maryland Highway Safety Office’s Toward Zero Deaths campaign at towardzerodeathsmd.com, on Facebook at TowardZeroDeathsMD, on Twitter at @tzd_maryland and on Instagram at twdzerodeaths_md.  

Dave makes some terrible decisions—especially while driving. So buckle up. Wearing your seat belt can help protect you from drivers like Dave. Please feel free to share this video. Use the hashtags #CIOT and #ArriveAliveDE.

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NHTSA Region 3 and Law enforcement Agencies Kick Off CLICK IT OR TICKET and MOVE OVER LAW DAY

Campaign also reminds drivers of mandatory “Move Over Laws” to protect law enforcement doing their jobs roadside

FOR IMMEDIATE RELEASE
MEDIA CONTACT: 
Cynthia Cavett, Delaware Office of Highway Safety (302) 744-2743

DOVER, DE (May 16, 2019) — As the Memorial Day holiday approaches, Delaware, Kentucky, Maryland, North Carolina, Virginia, West Virginia and District of Columbia law enforcement agencies will join forces to remind drivers and passengers of the importance of seat belt use, while also highlighting their “Move Over” laws.

“Hundreds of DelDOT employees are out working on and around our roads every day and vehicles moving over when they see our crews increases safety for both our workers and the traveling public,” said Secretary of Transportation, Jennifer Cohan.

New to the region’s Click it or Ticket campaign this year, May 13 to June 2, is a reminder of the dangers first responders and roadway workers face while stopped on the roadways.  All 50 States have enacted “Move Over” laws, but very few Americans know they exist.
 
“With the recent crashes on 301 and the William V. Roth, Jr. Bridge in St. Georges City, the Delaware Office of Highway Safety cannot overstate the importance of compliance with the Move Over Law as it directly relates to the safety of our first responders and other response and utility personnel covered in the law. Please familiarize yourself with these laws and move over,” Department of Safety and Homeland Security Deputy Principal Assistant, and Delaware Office of Highway Safety Acting Director, Christopher Klein.

“AAA is in the business of rescuing millions of stranded motorists across the country, including more than 70,000 in Delaware, each year. At the heart of this effort are service technicians and tow truck operators who put their lives at risk each time they respond to a member’s call for help. AAA encourages all drivers to slow down and move over for police, firefighters, emergency medical service crews, utility and municipal fleets, and tow operators working at the roadside,” Ken Grant, Public and Government Affairs Manager for AAA Mid-Atlantic.

Today’s emphasis on Move Over laws coincides with the conclusion of Police Week, which pays tribute to the local, State, and Federal law enforcement officers who serve and protect us with courage and dedication.

Thousands of Americans are alive today thanks to strong state laws, the Click It or Ticket enforcement and paid media effort, and the year-round “Buckle Up America” campaigns.
 
In 2017, the use of seat belts in passenger vehicles saved an estimated 14,955 lives of occupants 5 and older. From 2013–2017, belt use is estimated to have saved almost 70,000 lives.

For more information on the Click It or Ticket mobilization, please visit https://www.nhtsa.gov/campaign/click-it-or-ticket. Click here for information on Move Over Laws and here for the Delaware Move Over Law in Section 4134 of Title 21, Chap. 41.

NASCAR Driver Ross Chastain sits down with highway safety super fan John Q. Rhodes at The Dover International Speedway for an exclusive discussion on seat belt safety.

About the Delaware Office of Highway Safety (DOHS)
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.