Office of Highway Safety Launches Operation Crash Reduction & “New” ArriveAliveDE.com

Delaware Office of Highway Safety Launches Operation Crash Reduction and New Website Over Most Dangerous Holiday Period

DOVER, Del. (October 5, 2020) – The Delaware Office of Highway Safety (DOHS) is launching a combination of initiatives over this October holiday weekend, which is the most dangerous time of the year for fatal crashes in the state with increased vehicular travel. To help drivers and passengers remember the importance of buckling up, the DOHS is teaming with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to check for seat belt usage in an initiative called Operation Crash Reduction. Additionally, DOHS is relaunching its highway safety website, ArriveAliveDE.com, with more information and interactive tools to help inform Delawareans of road safety practices, including seat belt usage.

Operation Crash Reduction focuses on Delaware, the District of Columbia, Kentucky, Maryland, North Carolina, Virginia, and West Virginia. According to NHTSA, from 2014 to 2018, this region had its highest number of fatal crashes (882) between the dates of October 1 and 15, and October was the month when most fatal crashes occurred. This regional campaign runs from October 9 through October 12 and includes a social media campaign to further raise awareness.

“During Operation Crash Reduction and all year long, our mission is to reduce crashes on Delaware roadways and save lives,” explains Kimberly Chesser, Director, Delaware Office of Highway Safety. “With more cars on the road during this holiday period, there is more speeding, distracted driving, and impaired driving behaviors, which lead to more crashes. We strive to provide our citizens with the information they need to stay safe, and that includes wearing your seat belt because buckling up provides the best defense against injury or death in a crash,” says Chesser. 

Through the relaunched website, ArriveAliveDE.com, DOHS reminds drivers of the importance of seat belt use and other safe driving practices. “ArriveAliveDE.com contains the most up-to-date information on road safety to help Delawareans adopt safe driving, walking, and riding behaviors,” says Cynthia Cavett, Marketing Specialist II & Public Information Officer, Delaware Office of Highway Safety. “The site allows visitors to navigate and learn by road safety topic or by user role, such as driver or pedestrian. It features numerous new interactive tools and quizzes, all designed to educate Delawareans on road safety. Visitors can also register for upcoming DUI checkpoint text alerts,” explains Cavett.

Delawareans will find a dynamic, centralized repository of road safety information at ArriveAliveDE.com detailing nine road safety topics determined to be the priority areas by the Office of Highway Safety’s rigorous analyses of crash data and trends. These include Seat Belt Safety, Distracted Driving, Drunk Driving, Drugged Driving, Speeding, Pedestrian Safety, Child Passenger Safety, Motorcycle Safety, and Teen Driver Safety.

“It’s very important to get out the Buckle Up message because seat belts save lives. We invite all Delawareans to visit ArriveAliveDE.com to learn more about seat belt safety and other road safety topics to help save lives and reduce crashes across our state,” says Sarah Cattie, Occupant Protection Program Manager, Delaware Office of Highway Safety.

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

 

Media Contact:

Cynthia Cavett

Marketing Specialist II & Public Information Officer

Phone: (302) 943-7293

Email address: Cynthia.Cavett@Delaware.Gov


OHS’s Safe Family Holiday and SoberLift Launch

Campaigns reinforce increased dangers associated with holiday driving during one of the busiest travel times of the year and the importance of safe driving behaviors

DOVER, Del. (Nov. 26, 2019)The Delaware Office of Highway Safety (OHS) has announced the launch of its new Safe Family Holiday Campaign with a kick-off event on Monday, November 25. The campaign, which runs through Wednesday, January 1, 2020, reinforces the importance of safe driving habits during one of the busiest travel times of the year. Through a combination of tactics – high visibility enforcement, traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and other traffic safety partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.

“Thanksgiving through New Year’s Day is one of the most dangerous periods on Delaware roadways with drivers, passengers, and pedestrians being seriously or fatally injured in crashes,” said Director Kim Chesser, OHS. “Our Safe Family Holiday campaign is a creative awareness, educational, and enforcement campaign that reminds Delawareans of what makes holiday travel so dangerous. Most importantly, it also encourages everyone to drive sober, walk smart, slow down, buckle up and put the phone down. OHS, along with our traffic safety partners, want to bring everyone home safe this holiday season.”

In order to view yesterday’s press event and kick-off for the Safe Family Holiday campaign and SoberLift program launch, please click below:

Safe Family Holiday Statewide Events

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage those in attendance to pledge responsible driving during the holidays.

  • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
  • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas In Smyrna at the Smyrna Opera House in Smyrna, Delaware
  • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
  • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
  • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

Thanksgiving 2019 SoberLift Program – Statewide

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a safe ride during that period. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

“Thanksgiving Eve is one of the biggest drinking nights of the year, thus making it one of the most dangerous nights,” adds Chesser. “We want to make sure that everyone arrives alive to their Thanksgiving and post-Thanksgiving celebrations. This is why we are reactivating SoberLift statewide and strongly urge those out celebrating to plan ahead and take advantage of this program.”

Thanksgiving Eve DUI Checkpoint

The Office of Highway Safety is coordinating the 2019 Thanksgiving Eve Checkpoint Strikeforce in each county statewide on November 27, from 10 PM to November 28, at 2 AM. The initiative will reinforce the Safe Family Holiday enforcement and educational campaigns to keep impaired drivers off our roads. Delaware State Police and local law enforcement will be conducting DUI checkpoints in all three counties in the following locations:

  • New Castle County – RT 72 in Newark
  • Kent County – South State Street in Dover
  • Sussex County – SR 1 in Rehoboth Beach 

Safe Family Holiday Enforcements

The annual Safe Family Holiday enforcement period will be ongoing throughout the state from November 25 to January 1 with Delaware State Police and local law enforcement agencies focusing on impaired driving, speed, pedestrian safety, occupant protection, and distracted driving.

Statistics

Recent statistics emphasize why OHS is focusing on these core areas of travel safety during this campaign.

  • DUIs: From January 1 to November 21, 2019, the state of Delaware has seen 3,722 arrests and 18 fatalities related to impaired driving.
  • Speeding: Last year (2018) Delaware had 34 fatalities related to speed.
  • Pedestrians: Over the past 5 years, 145 pedestrians have been killed in traffic crashes; in 2018, 24 pedestrians were killed in crashes on Delaware roadways.
  • Failure to use seatbelts: Last year (2018) 53% of fatalities were unbuckled. 

*The number of daily codes, available between 4 p.m. and 2 a.m., will be limited.

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

Contact: Cynthia Cavett, Marketing Specialist II & Public Information Officer, Office of Highway Safety | (302) 744-2743 or Cynthia.Cavett@Delaware.Gov.

 

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.


Office of Highway Safety Kicks Off New Safe Family Holiday Campaign & Reactivates SoberLift

Media Advisory: 

November 22, 2019

Initiative reinforces the importance of safe driving behaviors

during one of the busiest times of the year

WHAT:

The Delaware Office of Highway Safety (OHS) is launching its new Safe Family Holiday Campaign, as well as reactivating the SoberLift initiative ahead of Thanksgiving weekend.

Through a combination of tactics – traditional media, social media, and grassroots efforts partnering with restaurants, businesses, and statewide partners – OHS will educate Delawareans about the increased dangers associated with holiday driving to reduce crashes and fatalities on Delaware roadways during the holiday season.  

WHERE:

Iron Hill Brewery

620 Justison Street

Wilmington, DE 19801

https://goo.gl/maps/8s7U5SMVc268v7BL9

WHEN:

Monday, November 25 at 11 a.m.

WHO:

Robert Coupe, Cabinet Secretary of Delaware Department of Safety & Homeland Security

Kim Chesser, Director of Delaware Office of Highway Safety

John Yeomans, Chief of Delaware Division of Alcohol and Tobacco Enforcement

Dave Ennis, Regional Program Manager of the National Highway Traffic Safety Administration

Representatives from: OHS, Delaware State Police, first responders, corporate partners, government and business leaders

Traffic Safety Carolers

MORE:

The relaunched “Safe Family Holiday” campaign coincides with OHS’s traffic enforcement period running Wednesday, November 27, 2019, through Wednesday, January 1, 2020, and focuses on responsible driving and pedestrian safety during one of the busiest travel times of the year.

Carolers will be on-site at the following prominent community events and locations throughout the state, performing their newest round of holiday favorites with a unique safety-messaging twist. They will be joined by street teams that will encourage passersby to pledge responsible driving.

    • Saturday, Dec. 7 from 6 p.m. to 8 p.m.: Winter WonderFEST2019 in Milton, Delaware
    • Sunday, Dec. 8 from 3 p.m. to 5 p.m.: Christmas in Smyrna at the Smyrna Opera House in Smyrna, Delaware
    • Monday, Dec. 9 from 6:30 p.m. to 8:30 p.m.: Caroling on the Circle in Georgetown, Delaware
    • Saturday, Dec. 14 from 11:30 a.m. to 1:30 p.m.: Christiana Mall in Newark, Delaware
    • Saturday, Dec. 21 from 11:30 a.m. to 1:30 p.m.: Dover Mall in Dover, Delaware

In addition to Safe Family Holiday, OHS is pleased to announce its reactivation of the SoberLift program, in partnership with Lyft®, over the Thanksgiving holiday weekend, statewide. The program will begin on Wednesday, November 27, at 3 p.m. and run through Sunday, December 1, at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a safe ride. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include: Breakthru Beverage DE, Captain Morgan, Two Stones, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

For more information, please visit https://www.arrivealivede.com.

CONTACT:  Cynthia Cavett (302) 744-2743 or cynthia.cavett@delaware.gov 

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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Border 2 Border National Seat Belt Initiative On May 20

Border 2 Border National Seat Belt Initiative on May 20

Joint Effort Targets Unbuckled Motorists in Maryland, Delaware
Buckle Up, Every Seat, Every Time

FOR IMMEDIATE RELEASE
MEDIA CONTACT: 
Cynthia Cavett, Delaware Office of Highway Safety (302) 744-2743

click it or ticket logo

DOVER, DE (May 15, 2019) – The Delaware Office of Highway Safety (DOHS) and the Maryland Department of Transportation Motor Vehicle Administration (MDOT MVA) are partnering with the National Highway Traffic Safety Administration (NHTSA), state and local law enforcement to kick off the annual Click It or Ticket seat belt safety campaign with Border 2 Border (B2B), a 1-day national seat belt awareness event on May 20.

“Buckling your seat belt is probably the single easiest thing you can do to protect yourself when you get in your car to drive. Delaware has a high seat belt use rate, however in 2018, 53 percent of vehicle occupants killed were unbuckled,” said Christopher Klein, Deputy Principal Assistant, Department of Safety & Homeland Security & DOHS, Acting Director.

In Delaware, 92.4 percent of drivers and front-seat passengers wear seat belts. For Maryland, 90.3 percent of drivers and front-seat passengers wear seat belts when traveling on state roadways, which is down from 92 percent in 2017. One in three occupants who die in a motor vehicle crash each year are unbelted.

“The Delaware Office of Highway Safety (DOHS) is happy to partner with the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office and agencies across the country to promote the “border-to-border” enforcement.  Law enforcement agencies in all three Delaware counties are working together to enforce Delaware’s primary laws for seat belts and child passenger safety to coincide with the national Click-It-or-Ticket initiative. It only takes 3 seconds to click it!” Sarah Cattie, DOHS Occupant Protection Program Manager.

Law enforcement across the region will join a multi-state seat belt enforcement effort on May 20 to initiate the Border 2 Border (B2B) 2019 initiative which includes a four-hour enforcement crackdown in each state. Local and national ads will run on billboards, television, radio and online through early June to generate awareness of this stepped-up enforcement.

“The 3 seconds it takes to buckle your seat belt could save your life,” said Christine Nizer, MDOT Motor Vehicle Administrator and Governor Larry Hogan’s Highway Safety Representative. “The driver sets the example – we’ve found that passengers are much more likely to buckle up if the driver does.”

Unbuckled passengers can become projectiles in a crash, causing serious or fatal injuries to others in the car. In 2018, only 70 percent of back seat occupants in cars, SUVs, and pick-up trucks were buckled up in Maryland.

“Highway safety is one of the most important issues we face daily,” said Colonel William M. Pallozzi, Superintendent of the Maryland State Police. “As we work to reduce crash deaths and injuries in our state and region, troopers will increase their vigilance, focusing especially on motorists violating the seat belt law.”

It’s the Law!
In Delaware: Driver will be cited for anyone in the car not wearing a seat belt or properly restraining a child. This is a primary offense. The penalty is $25 but with court costs and fees, the ticket will be $83.50.
 
In Maryland: Every driver and passenger must wear a seat belt. Children under the age of eight must be in a proper booster or child safety seat. Each person not buckled will receive an $83 citation.

About the Delaware Office of Highway Safety (DOHS)
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

About the Maryland Department of Transportation Motor Vehicle Administration (MDOT MVA)
Learn more about the Maryland Highway Safety Office’s Toward Zero Deaths campaign at towardzerodeathsmd.com, on Facebook at TowardZeroDeathsMD, on Twitter at @tzd_maryland and on Instagram at twdzerodeaths_md.  

Dave makes some terrible decisions—especially while driving. So buckle up. Wearing your seat belt can help protect you from drivers like Dave. Please feel free to share this video. Use the hashtags #CIOT and #ArriveAliveDE.

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Click It or Ticket Campaign Starts May 11th

Your safety is in your hands. Buckle Up.

Dover – Once again, the Office of Highway Safety (OHS) and law enforcement across Delaware are reminding motorists that your safety is in your hands and to always buckle up as the Click It or Ticket campaign kicks off May 11. As part of the national seat belt enforcement campaign, Delaware law enforcement agencies will be stepping up enforcement May 11 through 25, just prior to one of the busiest travel weekends of the year.

“Every day, unbuckled motorists lose their lives in motor vehicle crashes,” said Kim Chesser, OHS Occupant Protection program manager. “As we approach Memorial Day weekend and the summer vacation season, we want to remind people to buckle up.  Buckling up will keep you from getting a ticket, and more importantly, it could save your life.”

Whether you’re the driver or a passenger, Delaware law requires everyone in the vehicle to buckle up every trip, every time.  The cost of not using one just isn’t worth it. Motorists who are not in compliance with state seat belt laws face fines and court costs up to $83.50.

The Click It or Ticket campaign is credited with motivating millions of motorists to always use their seat belts.  Only 71 percent of Delawareans used seat belts when the campaign began in 2002.  Today 92 percent of Delawareans buckle up.  In 2014, there were 35 fatalities in Delaware resulting from crashes in which drivers or passengers were not wearing seat belts.  Wearing a seat belt increases the chances of surviving a serious crash by 50 percent.  In pickup trucks, that number jump to 60 percent as those vehicles are more likely than cars to roll over in a crash.  In roll over crashes, seat belts help keep occupants from being ejected from the vehicles.

In addition to stepped-up enforcement, Click It or Ticket will include paid media in the form of TV, billboards, online advertising, and more.  OHS will also promote seat belt safety through community outreach, social media, and public awareness activities including seat belt checks, dispelling the myths of non-seat belt users on www.buckleupde.org, seat belt educational activities at Dover International Speedway, and a seat belt challenge to all the high schools in Delaware.

The OHS will be conducting a contest among Delaware high schools to see which one has the highest increase in seat belt use.  Each school resource officer (SRO) will be asked to conduct a seat belt check, then recruit a team of student volunteers to conduct seat belt educational activities and outreach for one week in their respective high schools. The SRO will then conduct another seat belt check and the school with the highest percentage increase in seat belt use will win.  The winning SRO will be the Grand Marshal for the Buckle Up 200 presented by the Click It or Ticket NASCAR Xfinity series race on Saturday May 30th at Dover International Speedway.  The winning team of student volunteers will receive a pizza party donated by Grottos pizza and the winning school will receive a banner to display outside their school and on their website.

Dover International Speedway has partnered with OHS to promote seat belt use and awareness through a social media contest providing fans the opportunity to win tickets to the Saturday, May 30, 2015 “Buckle Up 200” presented by the Click It or Ticket NASCAR XFINITY Series race.  To enter, simply take a photo of yourself or your passengers wearing a seatbelt in your vehicle and post it to Twitter or Instagram using the hashtag #BuckleUpSelfie! Your vehicle should not be in motion while taking the picture. 

One random winner will be selected to receive:
• Two (2) tickets for the “Buckle Up 200” presented by Click It or Ticket
• Two (2) pit passes
• Two (2) tickets to The Pit Stop
• The opportunity to be on stage during driver introductions
• A chance to be in Victory Lane after the race

Get the seat belt facts:

  • Delaware law enforcement issue an average of 998 seat belt tickets per month
  • May, June, July are the months with the most seat belt tickets written in Delaware
  • Each individual fatality costs society $1.4 million dollars
  • From 2008-2012 seat belts saved nearly 63,000 lives
  • Most crashes happen within 25 miles of home. Always buckle up.

Learn more about seat belts by visiting www.buckleupde.org.