DPH Announces New Fentanyl Awareness Advertising Campaign

DOVER, DE (Nov. 29, 2022) ­– The Delaware Division of Public Health (DPH) announces the launch of a multimedia fentanyl campaign that targets youth, ages 14 through 25. This campaign aims to inform youth about what fentanyl is and that fentanyl can be found in various illicit drugs. This campaign highlights the risk of experimental drug use and the evolving drug market.  National research on drug use in the U.S. demonstrates that many substance users do not think they are at-risk for a drug overdose. Many youths believe that fentanyl is an isolated issue or located within certain communities. This campaign empowers individuals to have control over their decisions by reducing the gaps in knowledge around fentanyl. Counterfeit prescription drugs laced with fentanyl have been sold through social media. This campaign utilizes these social media outlets to educate youth on the presence of fentanyl.  

 

Fentanyl remains the deadliest drug threat facing this country. It is a highly addictive synthetic opioid that is 50 times more potent than heroin and 100 times more potent than morphine. Fentanyl is found in all 50 states.  Drug traffickers are mixing it with other types of drugs, in powder and pill form, to drive addiction and attract repeat buyers. It can be found in any illicit drug, including heroin, cocaine and fake/manufactured prescription pills (sold on the street as Adderall, Xanax, oxy, etc.).

 

Provisional drug overdose data for 2021 from the CDC estimates that there were over 100,000 deaths in the United States. This was a 15% increase from 2020. Included in this press release is data from the State Unintentional Drug Overdose Reporting System demonstrating polysubstance use in drug overdose deaths. The total number of drug overdose deaths in Delaware continues to increase. There was a 14% increase from 2020 to 2021 of overdose deaths in Delaware, 447 and 510 respectively. In 2021, fentanyl was listed as the main cause of death in 83.5% of the overdose deaths in Delaware. Cocaine averages 40% of all drug overdoses annually. The majority of those that die from an overdose have multiple drugs in their system at the time of an overdose.


If you or a loved one is struggling with addiction in Delaware, call the DHSS 24/7 Crisis Hotline to be connected to treatment and recovery options.  In New Castle County, call 1-800-652-2929. Or in Kent and Sussex counties, call 1-800-345-6785.

 

For free 24/7 counseling, coaching, and support, as well as links to mental health, addiction, and crisis services call the Delaware Hope Line at 1-833-9-HOPEDE. To search for treatment and recovery services in Delaware or nearby states, visit HelpIsHereDE.com.

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The Delaware Division of Public Health (DPH), a division of the Delaware Department of Health and Social Services, is a nationally accredited public health agency recognized by the Public Health Accreditation Board for its outstanding dedication to driving change through innovation. DPH is committed to improving the quality of the lives of Delaware’s citizens by promoting health and well-being, fostering self-sufficiency, and protecting vulnerable populations. 

 

Anyone who is deaf, hard of hearing, Deaf-Blind, or speech-disabled can contact DPH by first dialing 711 using specialized devices (i.e., TTY, TeleBraille, voice devices). The 711 service is free; to learn more about how it works, visit delawarerelay.com.


DPH Announces #MyReasonWhyDE Youth Campaign

Dover, DE (Sept. 20, 2022) The Division of Public Health (DPH) is announcing their youth-led #MyReasonWhyDE campaign. #MyReasonWhyDE asks Delaware youth to make short Public Service Announcement (PSA) videos that promote the positive aspects of their lives that keep them happy, healthy, and drug-free, engaged citizens. Using the collective campaign ad model, like the “Got Milk?” ads, #MyReasonWhyDE is featuring the youth in our community as influencers providing a diverse set of “reasons” to choose not to use drugs.

The #MyReasonWhy campaign is part of DPH’s long-term strategy to work with partner organizations in the community and state, such as school systems, to promote resiliency and positive messaging. Youth who are interested in creating a PSA video should visit MyReasonWhyDE.com.

Through federal Substance Abuse & Mental Health Services Administration (SAMHSA) funding, DPH teamed up with The Cause to facilitate a series of four workshops throughout the state to create the summer PSA series to educate youth on Substance Use Disorder (SUD). At the upcoming #MyReasonWhyDE celebration event, DPH will be announcing the PSAs that have met the challenge of communicating information and resources about SUD, as well as highlight the reason why youth have chosen to be drug-free and live positive lives. This event will be held on Sept. 22 at the Bellevue Theater in Wilmington’s Bellevue Community Center, with doors opening at 5:30 p.m. and the live show beginning at 6:00 p.m. All ages are welcome to attend. To register to attend in person, go to https://forms.gle/BZ7sS8TG3bDrngTK9 and to register to attend virtually, go to https://causetheworld.zoom.us/meeting/register/tZAkcu2vrzgoHdcamHl3Q8a6kcXKKX9qjTXF. 

According to the National Survey on Drug Use and Health (NSDUH, 2018-2019), approximately 4% of all people aged 12 and older used an illicit drug (not including marijuana) in the past month in Delaware. Broken down by age, 2.44% of Delaware youth between ages 12 to 17, 6.67% of adults ages 18 to 25, and 3.79% of adults aged 26 and older reported using an illicit drug such as cocaine (including crack), heroin, hallucinogens, inhalants, or methamphetamine, or misusing prescription psychotherapeutics in the past month.

The 2020 Delaware School Survey (DSS) indicates that 2% of 8th grade students reported use of an illicit drug (other than marijuana) in the past month and 5% within the past year. One in ten students reported misuse of prescription and over-the-counter medication (including pain medication) within the previous year. Yet less than half (46%) of 8th graders reported perceiving a great risk in misusing prescription medication.

It is important to educate our youth and provide alternative choices to drugs. DPH is continuing to look for partners to help grow this message. If interested, contact Katie Capelli at katie.capelli@delaware.gov.

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If you or a loved one is struggling with addiction in Delaware, call DHSS’ 24/7 Crisis Hotline to be connected to treatment and recovery options.  In New Castle County, call 1-800-652-2929.  Or in Kent and Sussex counties, call 1-800-345-6785.  For free 24/7 counseling, coaching, and support, as well as links to mental health, addiction, and crisis services call the Delaware Hope Line at 833-9-HOPEDE.  To search online for treatment and recovery services in Delaware or nearby states, visit HelpIsHereDE.com.

The Delaware Division of Public Health (DPH), a division of the Delaware Department of Health and Social Services, is a nationally accredited public health agency recognized by the Public Health Accreditation Board for its outstanding dedication to driving change through innovation. DPH is committed to improving the quality of the lives of Delaware’s citizens by promoting health and well-being, fostering self-sufficiency, and protecting vulnerable populations.


Campaign Finance Welcome Packet

The Department of Elections now offers a Welcome Packet for candidates and treasurers of committees, which are covered by Delaware’s comprehensive campaign finance reporting laws.  These laws are designed to maximize transparency and to enhance public access to this information.  The resource is designed to answer common questions on the topic, as well as to assist committee treasurers and candidates with ensuring that they are in compliance with Delaware Code.

The Department has invested significant resources in creating a Campaign Finance Reporting System (CFRS) that is entirely web-based, permitting candidates, political committees, Political Action Committees (PACs), and Third Party Advertisers to file reports easily and efficiently.  Additionally, the system permits public access to records at any time.  It is designed to allow the public to search the site intuitively in order to find the information they are seeking as quickly as possible.

“The Welcome Packet will serve a convenient reference tool for all candidates, and they will receive it at the time they file for office,” said Elaine Manlove, State Election Commissioner. “This is a logical next step, after the rollout to the enhanced CFRS website.  In addition, the Department has dedicated experts in this field who are always more than happy to work with a candidate or committee to ensure compliance with the law, and that information is properly documented in the CFRS system to permit the public to access it.” added Manlove.

The Welcome Packet includes all necessary information to assist committee treasurers and candidates with complying with the reporting requirements and details the penalties for untimely reporting.  It also provides contact information, as well as avenues for assistance.

Access the Campaign Finance portal at: cfrs.elections.delaware.gov.

More info on the Department of Elections, including the Campaign Finance portal, is available at: elections.delaware.gov.


DHSS Launches Statewide Campaign for Prevention of Underage and Binge Drinking

NEW CASTLE (April 23, 2015) – As part of its coordinated strategy to reduce the impact of addiction, the Department of Health and Social Services on Thursday kicked off a statewide campaign for prevention of underage and binge drinking with events at high schools in each of Delaware’s three counties.

The new campaign is an extension of DHSS’ existing “Underage? Understand. Don’t Drink!” campaign. It features separate messaging for underage drinking prevention aimed at young people age 12 to 20, the adults who influence them, and binge drinking prevention for young people up to age 25.

“One of the most important messages we can share with young people is about the dangers associated with underage and binge drinking,” Gov. Jack Markell said. “We must convince young people that underage and binge drinking can do serious physical or emotional harm to them or to others.”

The campaign, in English and Spanish, will include billboard, bus, print, TV, radio, online, movie theater and social media marketing, plus messages in schools and stores. The campaign is divided into three distinct messages:

  • The theme of the underage drinking prevention campaign is “Drinking Hurts Thinking,” with a unique website address – DrinkingHurtsThinking.com – that links to HelpIsHereDE.com, DHSS’ site for information and resources on addiction prevention, treatment and recovery. On DrinkingHurtsThinking.com, young people will find information about the physical, emotional and legal problems they could face if they drink alcohol before age 21.
  • In the campaign aimed at adults who influence young people, parents and other adults are encouraged to talk with their kids about underage drinking, to “Open up – before they do.” The website for that part of the campaign is www.HelpIsHereDE.com/underage and includes warning signs and resources for parents who are concerned that their underage children might be drinking.
  • In the campaign to prevent binge drinking, young people will learn what constitutes binge drinking, be warned about its dangers, and be able to assess their risks in an online quiz at a unique website address – AmIABingeDrinker.com. That address also links to the HelpIsHereDE website. Binge drinking is defined as having five or more drinks in two hours (for men) and four or more in two hours (for women) in one sitting.

“This aggressive campaign is critical to our overall strategy of reducing the toll that the addiction epidemic is taking in our state,” DHSS Secretary Rita Landgraf said. “Our young people need to know that using and abusing alcohol can be harmful to their immediate health and can be the first step down a path that eventually leads to addiction. Education and prevention are important to helping them understand those risks.”

The Center for Drug & Alcohol Studies at the University of Delaware found that 31 percent of 11th-graders in Delaware reported using alcohol at least once in the past month in 2014, with 57 percent saying they had used it in the past year and 65 percent saying they had used it in their lifetimes. Among eighth-graders, 13 percent reported at least monthly use of alcohol, with 26 percent saying they had used it within the past year and 34 percent in their lifetimes.

In a 2014 study of binge drinking by the UD Center for Drug & Alcohol Studies, 61 percent of UD students surveyed said they had drunk five or more drinks in a single sitting in the past month. Males (65 percent) were more likely to engage in binge drinking than were females (58 percent).

For 2007-2011, 18 percent of all unintentional deaths in Delaware among young people age 15-24 were alcohol-related.

DHSS launched the prevention campaign with events at three schools: Concord High School near Wilmington; Smyrna High School; and Sussex Central High School near Georgetown. Speakers included Gov. Markell, First Lady Carla Markell, DHSS Secretary Landgraf, Public Health Director Dr. Karyl Rattay, Robert Kracyla, deputy director of the Delaware Division of Alcohol & Tobacco Enforcement, and Clint Ferrazo, a young person in recovery from Caravel Academy. At the events, students were quizzed about underage drinking, tried on Fatal Vision goggles that simulate the vision of someone who is impaired from drinking, and were able to ask questions of the speakers. At Smyrna High School, students walked through an inflatable brain to see the parts of the brain damaged by drinking.

The campaign is funded by money left from a previous Strategic Prevention Framework State Incentive Grant from the Substance Abuse and Mental Health Services Administration (SAMHSA). The funds must be used to target underage and binge drinking in young people age 12-25.

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 Delaware Health and Social Services is committed to improving the quality of the lives of Delaware’s citizens by promoting health and well-being, fostering self-sufficiency, and protecting vulnerable populations.

For more information, contact Jill Fredel, Director of Communications, (302) 255-9047 (office) or (302) 357-7498 (cell).