“Drive Sober or Get Pulled Over” Campaign Emphasizes Planning Ahead for a Safer Labor Day

The annual awareness and educational effort offer tips for preparing for a safe holiday weekend, plus a new online tool that demonstrates the various dangers of impaired driving.

DOVER, Del. (Aug. 20, 2021) — Labor Day weekend is historically one of the deadliest times of the year on roadways in Delaware and nationwide. According to the National Highway Traffic Safety Administration (NHTSA), Labor Day weekend typically generates an increase in drunk-driving deaths. During the 2019 holiday, 451 traffic deaths occurred nationwide, with 45% of those involving a driver who had been drinking. During the 2020 Labor Day holiday weekend in Delaware, there were 76 impaired-related crashes, resulting in 46 injuries and five fatalities.

The Delaware Office of Highway Safety (OHS), in partnership with NHTSA, has once again activated the “Drive Sober or Get Pulled Over” impaired-driving campaign with the objective of protecting people from the dangers of impaired driving as they travel on Delaware roadways. The campaign aims to transform risky driving behaviors into responsible actions that can prevent crashes, injuries, and death – as well as fines and other penalties. The campaign and mobilization launched on Wednesday, Aug. 18, and continues through Labor Day, Monday, Sept. 6.

The “Drive Sober or Get Pulled Over” campaign:

  • Educates the public on impaired driving laws and the potential consequences of driving while under the influence.
  • Demonstrates the dangers of impaired driving through interactive tools — such as OHS’ new “When You Drink and Drive, You’re Not All There” Blood Alcohol Content (BAC) tool.
  • Encourages people to plan ahead if they plan on drinking or hosting an event with alcohol to ensure everyone has a safe ride home.

Celebrating Success – and Maintaining it

“According to NHTSA, one person is killed approximately every 52 minutes in a drunk-driving crash, totaling more than 10,100 lives lost each year,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “However, in 2019, these numbers reached their lowest percentage since 1982, the year NHTSA first began reporting alcohol data. This demonstrates that we all have the power to change and prevent crashes, injuries, and fatalities. One of the greatest motivations is knowing that your responsible behavior can make a positive impact. This is why, especially during this year’s Labor Day mobilization and campaign, we are working to empower Delawareans to focus on the positive change people can make – and are making – one driver at a time.”

The combination of Labor Day weekend being the unofficial “last hurrah” of the summer season coupled with people longing to get outdoors and socialize after 18 stressful months of the COVID-19 pandemic is a recipe for potential disaster. OHS suggests Delawareans include the “Arrive Alive” strategy as part of their overall holiday planning.

 

OHS offers these tools and tips for planning, driving, and hosting responsibly:

  1. Designate and/or “download” your driver. Determine your preferred source for getting a safe ride to and from your destination if you decide to drink.
    • Relying on a friend: Connect with them ahead of time to ensure they don’t plan on drinking.
    • Using a rideshare service such as Uber, Lyft, or NHTSA’s SaferRide: Download the mobile app (for Android devices and iOS) to your phone before you head out to celebrate.
    • Calling a cab: Keep a list of local cab options on your phone.
  2. If you’re serving alcohol, help guests at your gathering get home safely. Party hosts can create a unique rideshare code to offer guests a sober ride home. If that is beyond your budget, make signs listing cab companies with phone numbers and a public transportation schedule to hang in your restroom, on your door, and near your drink station.
  3. Be a friend. If you see someone drinking too much and/or behaving as if they have, keep them from getting behind the wheel. Take their keys and call them a cab or arrange for a ridesharing option.
  4. Be in the “smart seat.” If you’re heading out as a driver or passenger, always buckle your seat belt before starting the vehicle. On the road, if you see a vehicle swerving, speeding, going excessively slow, or somehow indicating its driver may be under the influence, pull over immediately and call 9-1-1.
  5. Be aware of when you’re “not all there.” You can’t trust yourself when you drink. Put the keys away and grab a sober friend, call a taxi, or take public transportation home.

young man sitting in driver's seat holding a steering wheel imitating stepping on a gas pedal in an invisible car.young man sitting in driver's seat holding a steering wheel imitating stepping on a gas pedal in an invisible car.

Visit OHS’ new “When You Drink and Drive, You’re Not All There” Blood Alcohol Content (BAC) tool. Use this tool, available in both English and Spanish by activating the language toggle icon, to explore impairing effects on different parts of the body and learn how critical driving skills deteriorate when a person reaches varying levels of blood alcohol concentration (BAC).

 

 

Impaired Driving Statistics for Delaware

Over the period of five years, from 2016 to 2020, September was the deadliest month of the year on Delaware roadways. 48% of impaired crashes occurred between the hours of 8 p.m. and 2 a.m., with 58% occurring on a Friday, Saturday, or Sunday. In terms of age, 31% of impaired drivers were 20 to 29 years old.

 

Media Contacts:

AB&C, Jenn Buchman, jbuchman@abccreative.com

DOHS, Veronica Marshall, veronica.marshall@delaware.gov

 

delaware office of highway safety logo

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow OHS on ArriveAliveDE.comFacebookTwitterInstagram, and Snapchat.


Delaware Office Of Highway Safety Activates July 4th Statewide DUI Checkpoints + Soberlift Program At The Beaches

 The Delaware Office of Highway Safety (OHS) is once again implementing a multi-tiered strategy to encourage responsible driving behaviors and, ultimately, create safer roadways throughout Delaware during the Fourth of July holiday. The OHS SoberLift program, presented in partnership with Lyft®, will be activated in Lewes, Rehoboth Beach, Dewey Beach, Bethany Beach, South Bethany Beach, Fenwick Island, and Ocean View nightly from 7:00 p.m. to 2:00 a.m. beginning Thursday, July 1 and continuing through Monday, July 5, ending at 2:00 a.m.

A key component of the campaign is the opportunity for individuals to receive free Lyft® vouchers* enabling them to “ride sober.” A discount code for a maximum $15 Lyft® value can be redeemed by texting “SOBERLIFT” to 99000. The Lyft® opportunity works hand in hand with a robust communications campaign throughout the Delaware beaches over the holiday weekend, and DUI checkpoints implemented by state and local law enforcement statewide (see below for dates and locations).

“The Fourth of July is about coming together and celebrating what unites us. Sadly, it is also an all-too-often deadly time on Delaware roads.  Before you head out for your celebrations, remember to plan ahead and arrange for a sober ride home,” Kimberly Chesser, Director, Delaware Office of Highway Safety.  “Deaths and serious injuries caused by impaired driving are preventable, and too many lives are tragically cut short in traffic crashes involving alcohol- and drug-impaired driving.”

Throughout the July Fourth SoberLift initiative, OHS will engage in a steady stream of messaging that encourages drivers and passengers to understand the risks and potential consequences of driving while impaired and to plan for a sober ride before the celebration begins. To achieve its goals, OHS will be communicating with the community through print and digital advertising; social media; table tents, posters, and sandwich boards in public areas, restaurants, and retailers throughout Delaware beach towns, in addition to public relations efforts. OHS encourages drivers to use its recently launched Arrive Alive DE Impaired Driving Simulator — available at arrivealivede.com/drive-sober—a first-of-its-kind augmented reality tool to help website visitors see the potential effects of impairment on driving. The “drive sober” website page also houses the new BAC Calculator tool to help website visitors understand the different levels of blood alcohol concentration (BAC) which refers to the percentage of alcohol in a person’s bloodstream. In Delaware, a person is legally intoxicated if they have a BAC of 0.08% or higher.

Additional support will come from community partners helping to distribute educational materials and influence the unique community they serve. Most notably, the State of Delaware Division of Alcohol and Tobacco Enforcement will be distributing SoberLift materials to bars and restaurants in beach communities as well as engaging staff and other groups in discussion of ways they can impact positive behavior by, for example, adhering to over-pouring regulations.

The SoberLift program allows the Delaware Division of Alcohol and Tobacco Enforcement the opportunity to work with our partners at Delaware Office of Highway Safety in promoting positive behavior by beach area bars and restaurants and helping to ensure our citizens and Delaware roadways are safer during the holiday weekend,” Chief John A. Yeomans, Delaware Alcohol and Tobacco Enforcement.

Sponsors of this SoberLift program include Breakthru Beverage DE, Captain Morgan, Two Stones, Grain Craft Bar + Kitchen, First State Brew Bus, Washington Street Ale House/Oyster House, Dewey Business Partnership, Bluecoast Seafood, and Grill Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C).

“Since 2018, over 1,200 people across Delaware have used OHS’s SoberLift program during Fourth of July, and other periods prone to higher incidence rates for DUI arrests and crashes rather than possibly drive home impaired. The campaign is a success due to these people making the responsible decision to make a plan for a sober ride home before the celebrating begins,” Cynthia Cavett, Marketing Specialist II & Public Information Officer, Delaware Office of Highway Safety.

July 4th DUI Checkpoints Activated Statewide

Three sobriety checkpoints are scheduled for the upcoming holiday weekend beginning Friday, July 2 at 10 p.m. and continuing into Saturday, July 3 at 2 a.m. The checkpoints are part of a weekend-long mobilization educating Delawareans to secure a sober ride home before starting their celebration festivities.

The following are the scheduled checkpoint locations for the holiday weekend:

  • New Castle County – Route 72 near Newark
  • Kent County – U.S. 13 near Dover
  • Sussex County – State Route 24 near Millsboro

The Independence Day holiday DUI checkpoint activation will include sixty-six law enforcement officers from fifteen local, county, and municipal police agencies in addition to Delaware State Police. At least one Drug Recognition Enforcement (DRE) officer will be part of the checkpoint activation in each county. The checkpoint locations are in targeted areas known to have a high number of DUI arrests and crashes including both injuries and fatalities.

OHS reminds drivers and passengers that in addition to alcohol and illegal drugs, medications prescribed by a healthcare provider and even some over-the-counter drugs can impair driving and may carry severe penalties.

Impaired Driving Statistics for Delaware

Over the period of 5 years from 2016-2020, drivers between the ages of 35 to 44 have shown the highest numbers of DUI crashes, with drivers 20 to 29 trailing behind. In the age-gender groups, it seems that age 20-29 and 35-44 males are the biggest contributors to this trend. Saturday typically has the highest number of DUI-related crashes, followed closely by Sunday for the 5-year average. The times where DUI-related crashes occur the most are:

  • Friday 9 p.m. – 12 a.m.
  • Saturday 9 p.m. – 12 a.m.
  • Sunday 12 a.m. – 3 a.m.
  • Saturday 12 a.m. – 3 a.m.

Over the July Fourth holiday weekend in 2020 (July 2 – 5, 2020):

  • 52 DUI arrests were made over the holiday period (July 2 – 5, 2020)
  • 24 DUI-related crashes resulted in:
    • 13 injuries
    • 4 fatalities

For more information, visit https://www.arrivealivede.com/drive-sober/.

*The number of daily SoberLift codes available will be limited.

Media Contact:

AB&C, Jenn Buchman, JBuchman@abcreative.com

DOHS, Cynthia Cavett, Cynthia.Cavett@delaware.gov

DATE, Jason Atallian, Jason.Atallian@delaware.gov

delaware office of highway safety logoAbout the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow the Delaware Office of Highway Safety on ArriveAliveDE.comFacebookTwitterInstagram, and Snapchat.


Office of Highway Safety Suspends SoberLift® Program for St. Patrick’s Day 2020

Office of Highway Safety Suspends SoberLift® Program for St. Patrick’s Day

*MEDIA ALERT*

March 15, 2020 

WHAT: The Delaware Office of Highway Safety (OHS) is suspending its SoberLift program as of 9 p.m. on Sunday, March 15, through Wednesday, March 18 at 2 a.m., statewide, due to growing concern for the health and safety of Delawareans and their families brought on by the coronavirus (COVID-19).

Ultimately this decision works to protect everyone’s health, prevent the spread of the virus and support our nation’s health system from becoming overwhelmed during this unprecedented situation.

OHS also wants to take this opportunity to encourage Delawareans to be vigilant with their health and that of their loved ones, elderly and vulnerable neighbors during this situation. Individuals can stay informed through the State of Delaware’s dedicated coronavirus website, www.DE.gov/coronavirus.

If you have questions about the coronavirus in Delaware, please contact the Division of Public Health Call Center at 1-866-408-1899 or email at DPHcall@delaware.gov. Hours of operation M-F 8:30 a.m. to 8 p.m. and Sat-Sun 10 a.m. to 4 p.m. The call center is open to take questions from the public, schools, medical providers, and community organizations. People with hearing impairments can dial 7-1-1.

WHERE: State of Delaware       

WHEN: Immediately

WHO: The Delaware Office of Highway Safety

            Lyft®

MORE: The program was set to run through Wednesday, March 18 at 2 a.m., providing free Lyft® vouchers* (maximum value of $15) for individuals who want a sober ride. For more information, please visit ohs.delaware.gov.

CONTACT: Cynthia Cavett (302-943-7293) or Jenn Buchman (215-806-1635)

SOCIAL MEDIA: Facebook (@highwaysafetyde); Twitter (@highwaysafetyDE); Instagram (highwaysafetyde); Snapchat (@highwaysafetyDE).

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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SoberLift Launched for St. Patrick’s Day Weekend

Office of Highway Safety Activates  SoberLift® Program for St. Patrick’s Day 

*MEDIA ALERT*

Friday, March 13, 2020 

Statewide DUI initiative to run from March 13 through March 18

WHAT:     The Delaware Office of Highway Safety (OHS) is re-activating the SoberLift program, in partnership with Lyft® over St. Patrick’s Day weekend, statewide.

The program will begin on Friday, March 13, at 8 p.m., and run through Wednesday, March 18 at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a sober ride. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include Breakthru Beverage DE, Crown Royal, Captain Morgan, Two Stones Pub, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood Grill & Raw Bar Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C). 

WHERE:  State of Delaware              

WHEN:   Friday, March 13 at 8 p.m., and running through Wednesday, March 18 at 2 a.m.

WHO:     The Delaware Office of Highway Safety

                Lyft®

MORE:    St. Patrick’s Day ranks among the top five most popular drinking days in America – only behind New Year’s Eve, Christmas and Fourth of July, and like most states, it is celebrated across several weekends throughout March as well as the actual day. In 2018 alone, 73 people (39% of all crash fatalities) were killed in drunk-driving crashes over the St. Patrick’s Day holiday period (NHTSA). 673 DUI arrests have already taken place in Delaware in 2020.

OHS encourages Delawareans to have fun, but if you plan to drink make the safest choice – during one of the most dangerous times of the year – by utilizing SoberLift, to Arrive Alive during this festive holiday.

For more information on sober driving, please visit ArriveAliveDE.com/Drive-Sober and for more information on sober rides, please visit ArriveAliveDE.com/Drive-Sober/Safe-Rides.

*The number of daily codes available will be limited.

 CONTACT: Cynthia Cavett (302-744-2743) or Jenn Buchman (215-806-1635)

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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Safe Family Holiday 2019 DUI Checkpoint Results

Three drivers arrested for driving while impaired and nine individuals arrested on drug-related charges

FOR IMMEDIATE RELEASE
Media Contact:
Cynthia Cavett, Marketing Specialist II & Public Information Officer
Delaware Office of Highway Safety
Cynthia.Cavett@delaware.gov
302-744-2740

Dover, Del. (December 16, 2019) – The Delaware Office of Highway Safety coordinated DUI checkpoints in each county statewide this past weekend as part of the Safe Family Holiday DUI enforcement campaign, and the results are in. Three individuals were arrested for driving while impaired, and one person was apprehended on an outstanding warrant. Nine individuals were arrested on drug-related charges, and 18 drivers were detained for further investigation. In addition, 38 drivers were cited for other traffic arrests including four drivers for driving without being buckled up.

A total of 60 officers from the Delaware State Police and local law enforcement agencies manned the three checkpoints and saw a total of 2,522 cars pass-through.

DUI Checkpoints are placed in locations based on crash statistics and frequency of DUI arrests

“OHS will continue Safe Family Holiday DUI Patrols throughout December and the New Year in our ongoing commitment to removing impaired drivers off of our streets and highways, ultimately lowering the risk for deaths and injuries due to driving while intoxicated from drugs or alcohol,” – Richard Klepner, Deputy Director, Delaware Office of Highway Safety. 

To date, there have been 4,015 DUI arrests throughout the state of Delaware since January 1st and *24 confirmed DUI fatal crashes.

The Office of Highway Safety is grateful to the Delaware State Police, local law enforcement agencies, and safety partners who manned the Safe Family Holiday DUI checkpoints. Operation Checkpoint Strikeforce is a collaborate enforcement and campaign throughout the year that is made possible through the cooperative efforts with our safety partners.

You can follow the Delaware Office of Highway Safety by visiting:
Delaware Office of Highway Safety Web Site
Facebook
Twitter
Instagram

*(Please note: this number is not final as there are crashes still under investigation for impairment).

Drive Sober and Ensure Your Safe Family Holiday for 2019

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.