SoberLift Launched for St. Patrick’s Day Weekend

Office of Highway Safety Activates  SoberLift® Program for St. Patrick’s Day 

*MEDIA ALERT*

Friday, March 13, 2020 

Statewide DUI initiative to run from March 13 through March 18

WHAT:     The Delaware Office of Highway Safety (OHS) is re-activating the SoberLift program, in partnership with Lyft® over St. Patrick’s Day weekend, statewide.

The program will begin on Friday, March 13, at 8 p.m., and run through Wednesday, March 18 at 2 a.m., and will provide free Lyft® vouchers* (maximum value of $15) for individuals who want a sober ride. To participate in the program, individuals need to text “SOBERLIFT” to 99000 to redeem the discount code.

Campaign sponsors include Breakthru Beverage DE, Crown Royal, Captain Morgan, Two Stones Pub, Buffalo Wild Wings, Grain Craft Bar + Kitchen, First State Brew Bus, Kelly’s Logan House, Washington Street Ale House/Oyster House, Wilmington Blue Rocks, Delaware Department of Insurance, Dewey Business Partnership, Bluecoast Seafood Grill & Raw Bar Rehoboth, The Starboard, Liquid Alchemy Brewing, and Aloysius Butler & Clark (AB&C). 

WHERE:  State of Delaware              

WHEN:   Friday, March 13 at 8 p.m., and running through Wednesday, March 18 at 2 a.m.

WHO:     The Delaware Office of Highway Safety

                Lyft®

MORE:    St. Patrick’s Day ranks among the top five most popular drinking days in America – only behind New Year’s Eve, Christmas and Fourth of July, and like most states, it is celebrated across several weekends throughout March as well as the actual day. In 2018 alone, 73 people (39% of all crash fatalities) were killed in drunk-driving crashes over the St. Patrick’s Day holiday period (NHTSA). 673 DUI arrests have already taken place in Delaware in 2020.

OHS encourages Delawareans to have fun, but if you plan to drink make the safest choice – during one of the most dangerous times of the year – by utilizing SoberLift, to Arrive Alive during this festive holiday.

For more information on sober driving, please visit ArriveAliveDE.com/Drive-Sober and for more information on sober rides, please visit ArriveAliveDE.com/Drive-Sober/Safe-Rides.

*The number of daily codes available will be limited.

 CONTACT: Cynthia Cavett (302-744-2743) or Jenn Buchman (215-806-1635)

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

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Halloween DUI Checkpoint – Statewide Activation

OHS Activates Operation Checkpoint StrikeForce For All 3 counties This Weekend

Picture of Drive Sober, Arrive Alive DE

Dover, Del. (October 25, 2019) – The Delaware Office of Highway Safety is coordinating Operation Checkpoint Strikeforce in each county statewide for Halloween weekend. This zero-tolerance initiative in Delaware, implemented since 2002, is designed to get impaired drivers off of our roads using checkpoints and patrols. The initiative also aims to educate drivers on the dangers and consequences of driving impaired including injury, death, and over $6,000 in fines (for the first DUI).

 

During Halloween Weekend, Delaware State Police and local law enforcement will be conducting DUI checkpoints in all three counties on Saturday, October 26th, into Sunday morning, October 27th, from 10 PM to 2 AM, as follows:

  • US-40 in Newark
  • US-13 in Dover
  • Sussex Highway in Seaford

So far in 2019, there are 16 confirmed DUI fatalities (note: this number is not final as there are crashes still under investigation for impairment).

“This year, Halloween falls on a Thursday, so we’re certain to see extra celebrations throughout this weekend, and everyone celebrating should plan to ensure a ride home,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “If you plan to drink, there are many options for a safe ride home. Have a friend designated as a sober driver, or use a rideshare service such as Uber or Lyft.”

In addition to the Halloween Weekend Checkpoint Strikeforce, OHS wants to remind the public of best practices for a safe night on the roads this Halloween:

  • If you plan to drink, designate a sober driver or plan to use public transportation or a ride service to get home safely.
  • Find a safe ride statewide from the OHS Safe Ride resource link https://www.arrivealivede.com/Drive-Sober/Safe-Rides#wilmington.
  • If you see an impaired driver on the road, contact local law enforcement.
  • Have a friend who is about to drink and drive? Take the keys away and make arrangements to get your friend home safely. They’re worth it.
  • For more information on the consequences of driving impaired, visit https://www.arrivealivede.com/Drive-Sober/Consequences.

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

Facebook

Twitter

Instagram

YouTube Arrive Alive DE Channel

LinkedIn

Media Contacts:
Cynthia Cavett, Marketing Specialist II & Public Information Officer
Delaware Office of Highway Safety
Cynthia.Cavett@delaware.gov
302-744-2740

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.