Delaware- In 2014 the International Association of Chiefs of Police (IACP) initiated the “Drive to Save Lives” campaign to reduce deaths on U.S. highways. The campaign targeted distracted and impaired driving, speeding, the use of seatbelts and the unsafe driving behaviors of operators of large trucks and buses. A combination of education and awareness, partnering with other agencies, and high-visibility traffic enforcement were used to achieve the campaign goals. These successful efforts gave the IACP a desire to continue the campaign annually.

Delaware State Police have coordinated the “Drive to Save Lives” efforts at least once a year, specifically on Delaware’s portion of I-95 for the past several years. Working alongside DSP there are 14 other participating state police and highway patrol agencies that patrol portions of I-95. Over the past four years DSP has taken their campaign coordination efforts a step further. In 2017, DSP began requesting other Delaware law enforcement agencies having patrol-related duties to be included in the campaign. As a result, numerous agencies throughout the state have been participating in this campaign. This year is proving to become the greatest teamwork effort with at least 30 Delaware municipal agencies slated to participate in the April 9^th and 10^th campaign.

Delaware’s Office of Highway Safety has continued to be a supporter of the “Drive to Save Lives” campaign. All law enforcement agencies, along with the Office of Highway Safety, are looking forward to working together during April’s campaign. With the Office of Highway Safety’s assistance, Delaware’s participating law enforcement agencies are better able to supply personnel for these high-visibility patrols.

“The Delaware Office of Highway Safety is pleased to support the Delaware State Police and municipal agencies from across the state in the “Drive to Save Lives” initiative. This is an opportunity for Delaware to participate in a nationwide event, focusing on multiple highway safety priorities, using data-driven enforcement methods and education to decrease the high-risk behaviors of drivers. These partners are committed to decreasing fatalities and serious injuries on our roadways and it’s initiatives like this that can help us achieve that goal,” Sarah Cattie, Traffic Safety Program Manager, Delaware Office of Highway Safety.

The Delaware State Police will be coordinating the I-95 effort, as well as the portion of the campaign that extends to other roadways throughout the state. DSP will be patrolling the state’s main corridors, while the municipal agencies will be patrolling their specific jurisdictions. The team of agencies will be highly motivated to perform traffic stops, educate operators, and issue citations. The ultimate goal is to provide education and enforcement that will lead to a decrease in the number of crashes throughout Delaware not only on April 9^th and 10^th, but into the future.

“The Delaware State Police are proud to partner with our allied agencies around the State in the 2021 Drive to Save Lives campaign.  While utilizing education and proactive enforcement strategies, Troopers will engage motorists each day with the intention to enhance driver safety and reduce fatal and serious injury collisions.   Along with our highway safety partners, we are dedicated to this nationwide effort and to our shared goals of keeping Delawareans and our visitors safe.”  Colonel Melissa Zebley, Superintendent of the Delaware State Police

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow the Delaware Office of Highway Safety on ArriveAliveDE.com, Facebook, Twitter, Instagram, and Snapchat.

DELAWARE OFFICE OF HIGHWAY SAFETY LAUNCHES

“BE ALERT AND ARRIVE ALIVE” CAMPAIGN DURING

NATIONAL DISTRACTED DRIVING AWARENESS MONTH

Integrated campaign strategy leverages the reach and influence of Delaware businesses, community partners, and law enforcement to maximize distracted driving awareness 

DOVER, Del. (April 8, 2021) — The Delaware Office of Highway Safety (OHS) is leveraging the momentum of National Distracted Driving Awareness Month (April) to launch the new “Be Alert and Arrive Alive” campaign focused on motivating Delawareans to stop activities behind the wheel that contribute to one of the leading causes of crashes in the state. According to the most recent data available from the National Highway Transportation Safety Administration (NHTSA), distracted driving resulted in 3,142 fatalities nationwide in 2019, a ten percent increase from 2018 indicating that distracted driving is a growing traffic safety problem.  Distracted driving is as dangerous, if not more dangerous, than drinking and driving. A NHTSA study found that texting while driving is six times more likely to cause a crash than driving under the influence. While the campaign aims to motivate safer behavior among all drivers, OHS is specifically targeting a significant population of distracted driving offenders: males ages 16 to 24 in urban and rural areas of the state. To further gain the attention of this critical audience, communications will focus on putting the dangers of distracted driving and drunk driving on equal footing. But make no mistake: It isn’t just young people who are driving distracted, since drivers in other age groups don’t lag far behind.

“By driving distracted, you’re losing valuable seconds that you may need to avoid a close call or deadly crash,” said Kimberly Chesser, Director, Delaware Office of Highway Safety. “Unfortunately, many people don’t consider distracted driving anywhere near as dangerous as drinking and driving. But OHS wants to correct this misconception to drive home the point of this campaign and help people realize just how serious distracted driving is. The number of distractions is growing all the time, and the consequences of both impaired driving and smartphone use behind the wheel can result in deaths and serious injuries.”

The OHS distracted driving campaign will correspond with two special enforcement periods (April 2–22 and July 15–Aug. 19) being implemented by state and local law enforcement in 2021. OHS is collaborating with several businesses such as cellphone providers, mechanics and gas/convenience stores, and community partners to help deliver the distracted driving awareness message to the public and deliver key messaging directly to the targeted young-male audience. OHS’s campaign strategy will utilize a comprehensive list of communications tactics including digital advertising, paid and organic social media, public relations, grassroots outreach, and the creation of communication toolkits for partnering businesses and organizations. Also, if pandemic guidelines allow, OHS hopes to engage safely with Delawareans at public events during the summer enforcement period.

“Now more than ever, we are faced every day with choices. Some are simple, some more complex. The choices you make when you get in your vehicle should be easy. Make a conscious effort to put your phone down and buckle up when you’re ready to drive. By making this choice, you are choosing to protect yourself and those you care about,” Sarah Cattie, Distracted Driving Program Manager, Delaware Office of Highway Safety.

2020 Distracted Driving Delaware Statistics*

• 37% of drivers involved in distracted driving crashes were between the ages of 20 and 29, with 63% of those being males.
• 43% of distracted driving crashes resulted in injuries; 12 distracted-driving-related deaths occurred resulting in 11% of the overall fatalities for 2020.
• Distracted driving crashes occurred most often between the hours of 2 p.m. and 5 p.m. with Saturday having the highest number of crashes.
• It takes your brain 13 seconds before it refocuses on the road after looking at a cellphone.
• If a person takes their eyes off the road for just 5 seconds while driving at just 30 mph, the vehicle will travel approximately 75 yards in an unsafe “distracted” situation.

*Please note, there are pending investigations for 2020 and these are not final statistics for 2020. They are generated from the most recent data available at the time of this press release.

OHS encourages drivers to use the 5-Second Rule Tool, available here, to help them visualize how far their vehicle will travel at any given speed during “just a glance” at a cellphone, radio display, GPS, etc.

Distractions to Avoid

• Texting or talking on a handheld phone (including speakerphone)
• Searching for items in a purse or wallet
• Checking the GPS
• Watching a crash on the side of the road
• Changing the radio or music selection
• Talking with passengers
• Reaching for an item that has fallen on the floor

According to OHS, the best rule to follow is to prepare everything, from silencing your cellphone to adjusting temperature levels, seat position, and mirrors before getting behind the wheel or starting the engine to prevent distracting temptations.

Key Enforcement Locations

OHS will fund distracted driving enforcement across the state during the special enforcement periods.  An emphasis will be placed on the key locations listed below.

• DE-4 Newark/Christiana area (between Marrows Road and DE-58)
• US-40 Bear area (between DE-72 and DE-7)
• DE-24 Laurel area (between Shiloh Church Road and Curley Drive)
• Georgetown (town limits)
• DE-1 Lewes/Rehoboth area (DE-1/Wescoats Road between Savannah Road and Rehoboth Avenue split)

For more information on the campaign, statistics, and education on eliminating distracted driving risks, visit ArriveAliveDE.com/Be-Alert/. 

About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues, such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. Follow the Delaware Office of Highway Safety on ArriveAliveDE.com, Facebook, Twitter, Instagram, and Snapchat.

Delaware Office of Highway Safety Launches Operation Crash Reduction and New Website Over Most Dangerous Holiday Period

DOVER, Del. (October 5, 2020) – The Delaware Office of Highway Safety (DOHS) is launching a combination of initiatives over this October holiday weekend, which is the most dangerous time of the year for fatal crashes in the state with increased vehicular travel. To help drivers and passengers remember the importance of buckling up, the DOHS is teaming with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to check for seat belt usage in an initiative called Operation Crash Reduction. Additionally, DOHS is relaunching its highway safety website, ArriveAliveDE.com, with more information and interactive tools to help inform Delawareans of road safety practices, including seat belt usage.

Operation Crash Reduction focuses on Delaware, the District of Columbia, Kentucky, Maryland, North Carolina, Virginia, and West Virginia. According to NHTSA, from 2014 to 2018, this region had its highest number of fatal crashes (882) between the dates of October 1 and 15, and October was the month when most fatal crashes occurred. This regional campaign runs from October 9 through October 12 and includes a social media campaign to further raise awareness.

“During Operation Crash Reduction and all year long, our mission is to reduce crashes on Delaware roadways and save lives,” explains Kimberly Chesser, Director, Delaware Office of Highway Safety. “With more cars on the road during this holiday period, there is more speeding, distracted driving, and impaired driving behaviors, which lead to more crashes. We strive to provide our citizens with the information they need to stay safe, and that includes wearing your seat belt because buckling up provides the best defense against injury or death in a crash,” says Chesser. 

Through the relaunched website, ArriveAliveDE.com, DOHS reminds drivers of the importance of seat belt use and other safe driving practices. “ArriveAliveDE.com contains the most up-to-date information on road safety to help Delawareans adopt safe driving, walking, and riding behaviors,” says Cynthia Cavett, Marketing Specialist II & Public Information Officer, Delaware Office of Highway Safety. “The site allows visitors to navigate and learn by road safety topic or by user role, such as driver or pedestrian. It features numerous new interactive tools and quizzes, all designed to educate Delawareans on road safety. Visitors can also register for upcoming DUI checkpoint text alerts,” explains Cavett.

Delawareans will find a dynamic, centralized repository of road safety information at ArriveAliveDE.com detailing nine road safety topics determined to be the priority areas by the Office of Highway Safety’s rigorous analyses of crash data and trends. These include Seat Belt Safety, Distracted Driving, Drunk Driving, Drugged Driving, Speeding, Pedestrian Safety, Child Passenger Safety, Motorcycle Safety, and Teen Driver Safety.

“It’s very important to get out the Buckle Up message because seat belts save lives. We invite all Delawareans to visit ArriveAliveDE.com to learn more about seat belt safety and other road safety topics to help save lives and reduce crashes across our state,” says Sarah Cattie, Occupant Protection Program Manager, Delaware Office of Highway Safety.

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About the Delaware Office of Highway Safety
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, speeding, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues. FAQs can be found at ArriveAliveDE.com.

Media Contact:

Cynthia Cavett

Marketing Specialist II & Public Information Officer

Phone: (302) 943-7293

Email address: Cynthia.Cavett@Delaware.Gov

FOR IMMEDIATE RELEASE

Media Contacts:

Cynthia Cavett, Marketing Specialist & Public Information Officer

Delaware Office of Highway Safety

Cynthia.Cavett@delaware.gov

302-744-2743

DOVER, Del. (September 15, 2019) – Child Passenger Safety Week is a vital awareness campaign that runs nationwide to promote kids being secured in the right car seat for their age, height, and weight. This year’s event from September 15 – 21, is a collaboration between the Office of Highway Safety, local law enforcement agencies, Division of Motor Vehicles, and Safe Kids. Free child seat safety check events, resources, and training are being offered throughout the state to communities to educate the public on the importance of correctly choosing, installing and using car seats, booster seats, and seat belts with child passengers.  Nationally in 2017, a child under the age of 13 was involved in a passenger vehicle crash every 32 seconds and on average, nearly two children under 13 were killed every day while riding in cars, SUVs, pickups, and vans that same year. Our staff is available to provide free education to parents and caregivers on how to use the correct car seats, booster seats, and seat belts for their children’s ages and sizes.

“Lives can be saved and injuries prevented by ensuring children are riding in the right car seat and the car seat is properly secured in the vehicle,” Kimberly Chesser, Director, Office of Highway Safety.

CPS Week Twitter Chat

This is the second year that the Office of Highway Safety will host its annual CPS Week Twitter Chat. Join the conversation with certified Child Passenger Safety Technicians and instructors on Thursday, September 19 at 3 P.M. online at @HighwaySafetyDE. Tweet questions, answers, and comments directly with OHS and use the hashtag #CPSWeek2019. Test your knowledge, share your stories, and learn something new.

“The Office of Highway Safety offers free car seat checks year-round at our fitting stations in all three counties.  We are committed to making sure that every caregiver leaves empowered with the knowledge and confidence to install their child’s car seat correctly,” Sarah Cattie, Child Passenger Safety Program Manager, Office of Highway Safety.

Annual Seat Check Saturday Event

OHS is hosting its annual Seat Check Saturday event on September 21 at the Milford Walmart from 10 AM to 12 PM in the parking lot. All parents and caregivers are invited to attend the free event and meet with certified Child Passenger Safety Technicians to ask questions and receive hands-on instruction. A multi-lingual car seat check event will be held at the Georgetown Department of Motor Vehicles, 23737 Dupont Blvd. on September 26 from 5 – 8 P.M. Interpreters who speak Spanish, and Creole will be available for this event to assist the certified Child Passenger Safety Technicians.

“CPS Week is a great opportunity to remind caregivers to always make sure their children are secured safely in the appropriate car seat.  4 of our 5 car seats in Delaware are installed incorrectly,” Aubrey Klick, Fitting Station Coordinator, Office of Highway Safety.

Child Passenger Safety Technician Certification

Interested in becoming a certified Child Passenger Safety Technician? SafeKids Delaware is sponsoring a Child Passenger Safety Technician Certification course being held in Seaford, DE. The course dates are Wednesday – October 2, 9, 16, 23, 2019, at the Seaford Police Department, 300 Virginia Ave., Seaford, DE. The course is one day a week for 4 weeks and the registration deadline is September 18. To register for the course, go to https://cert.safekids.org/.

Tips for Car Seat Installation

• Read the car seat’s instruction manual and the portion of your vehicle’s owner manual on car seat installation.
• The safest place to install a child safety seat is in the center rear position. This may not always be possible if installing the car seat using LATCH attachments.
• Never attempt to secure a child safety seat with more than one seatbelt.
• Harness straps should lie flat, not twisted, and be placed forward-facing through the slot that is at or above your child’s shoulders. If in a rear-facing seat, the harness strap should be at or below the shoulders. The harness is snug enough when extra material cannot be pinched at the shoulder. Make sure the chest clip is at armpit level.
• For more information about car seats, go to
  https://ohs.delaware.gov/carseat.shtml.

Delaware Fitting Stations

The Delaware Office of Highway Safety offers free child safety seat inspections at our local Fitting Stations (by appointment only):

• Dover DMV & Sussex County

(302) 744-2749

• Wilmington DMV

(302) 434-3234

You can follow the Delaware Office of Highway Safety by clicking on:

Delaware Office of Highway Safety Web Site

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