Delaware Fresh app updated for a new local food season
DOVER – The Delaware Fresh app – a mobile guide to local farmstands and farmers’ markets marking its first year – has been updated and refreshed for the new season, available on both iPhone and Android platforms.
“The Delaware Fresh app is proving to be a great model for informing Delawareans and visitors about farmers’ markets through technology,” said Governor Jack Markell. “It’s one of the newer ways we can share what Delaware agriculture is offering residents and businesses in real time.”
The app provides users with an interactive map of market locations, addresses, phone numbers, emails, available items and hours of operation. It is available at http://de.gov/defresh.
“This app has proven handy for many Delaware residents and travelers on the go,” said Delaware Secretary of Agriculture Ed Kee. “It’s an at-your-fingertip map to find the best local vegetables, fruits, meats and other products closest to you. This type of initiative also helps support our farmers and producers by directing consumers right to their doors.”
The app will get some special attention this summer and fall from filmgoers in Kent County and surrounding areas, who will be able to download it directly from their movie screens. Starting July 13, more than 160,000 viewers watching 7,840 movies will learn about the app and the farm-fresh foods it connects to while watching pre-movie advertisements at the Dover Carmike 14 through November. The ads will feature an on-screen QR code so viewers can instantly download the app on their smartphones.
The app and the theatre spots highlight Delaware agricultural offerings year-round, featuring not only fresh produce but also gardening and landscaping centers, agritourism locations and holiday purchases.
“We’re excited about this partnership, and hope it will spread the word to an even larger audience,” said Lisa Falconetti, marketing specialist for the Department of Agriculture.
The Delaware Fresh app ad can be viewed online at http://bit.ly/Opq8vs.
Chief of Community Relations
Delaware Department of Agriculture